Education is the backbone of successful MICE operations. All MICE stakeholders, be they venues, F&B providers, PCOs, transportation suppliers or technology support vendors, need personnel that are trained well – not only in the basic rudiments of their trade but also a good macro level understanding of how the MICE industry works. That is a big ask, you may say. How much education and training do you impart to employees? As much as you can. The more knowledgeable your team, the higher you can aim your bids, in terms of complexity and size. Experience and knowledge will combine to make your propositions attractive.
India’s tourism industry employs about 10 per cent of its work force. The World Travel & Tourism Council India has highlighted that India is slated to be the third largest travel and tourism economy by 2028, with a significant contribution of an additional 10 million jobs. The Government of India’s Skill India Mission is in place with an emphasis on training and knowledge. In line with industry growth and strong demand for skilled professionals, the Centre of Learning, a Thomas Cook initiative, has seen a 35 per cent year-on-year growth in its diploma students and a placement of 76 per cent.
Mona Cheriyan, president and group head of human resources at Thomas Cook (India), said: “In the context of high growth and increasing customer expectations, talent management is one of the critical challenges that the travel industry faces. This relates to both the shortage of numbers and desired capability levels from a technical and managerial perspective. We are hence proud of our achievement in bridging the gap by building a resource pool of skilled travel professionals for the sector. What is noteworthy is that our efforts are equipping entrants with both academic knowledge and practical skills via on-the-job training.”
The objective of dedicated industry-specific training is to redefine the perception about the travel and tourism industry and to raise skill levels and standards of the industry to provide and raise qualified and competent professionals who are geared to encounter the ever-changing demands of the MICE industry.
Vatsala Subramanian, founder and ceo of Vatsala Tourism Academy, Chennai, says: “We have to introduce students to the world of tourism and expose them to the nuances of the industry which which help to gain managerial skills, enhance communication and equip them with the skills required in the MICE sector. We give complete training to young minds and make them ready for the industry. With the need for qualified professionals increasing rapidly, we must raise skill levels and standards of the industry and provide qualified and competent professionals who are geared to encounter the ever-changing demands of the industry.”
The objective is to focus on training and enhancement of skills in the area of destination training, such as the Far East, Australia and New Zealand, Europe, North America and the Middle East. The key areas are complaint handling, soft skills, rudiments of event planning and execution, pricing a bid, competitor information, market intelligence gathering, delegate visa norms, availability of post tour options, determination/suitability of a destination, venue/ vendor management and creating itineraries.
In a country that employs about 10 per cent of its workforce in the travel and tourism industry, education and retention of skilled personnel takes on a new meaning.
Africa is a giant that is yet to rise to its full height. The MICE industry has thus far given about two per cent of its global business to Africa, a miniscule share demonstrating the immense potential that the continent has to offer for meetings, conferences and incentive tours. Of this, about a third were […]
Hotels in Europe in September saw an average 4.2 per cent increase in average room rate to €185.43, according to the latest Hotstats report, with some countries reporting a 10 per cent hike. The increase came alongside a 0.7 per cent decline in room occupancy to 82.1 per cent. “Profit performance at hotels in Europe typically […]
The American Society of Association Executives (ASAE) is developing more advanced levels of content at its annual Association Leadership Forum Asia Pacific conferences as well as launching a new Certified Association Executive (CAE) programme to create greater access and reach in the Asia Pacific region. Speaking at the Association Leadership Forum Asia Pacific in Singapore, […]
Malaysia’s efforts to attract larger number of Indian incentive groups received a boost with new flights introduced by IndiGo, the Indian low-cost carrier and Malindo Air, the Kuala Lumpur-based airline. IndiGo will commence new daily services linking Kuala Lumpur from New Delhi and Bangalore on November 15, becoming the only India-based airline to currently offer […]
Thailand Convention & Exhibition Bureau (TCEB) has chalked out a masterplan to be implemented in 2019 for several to be categorized as international MICE cities, regional MICE cities and domestic MICE cities. The cities earmarked for destination management, marketing and development are Chiang Rai, Udon Thani, Phitsanulok, Songkhla, Surat Thani, Petchaburi-Hua Hin-Cha’am, and Nakhon Ratchasima […]