The Indian sub-continent is recording positive growth trends in it’s meetings, incentives, conferences and exhibitions segment, according to one report. The India Outbound Meetings, Incentives, Conferences and Exhibitions Tourism Market Report: Country Outlook, Analysis, Size, Share and Forecast 2018 – 2025 states that the country’s outbound tourism market is expected to exceed US$45 billion by 2025 and that India will generate more than two million outbound MICE tourists by 2020. India’s outbound MICE tourism market is expected to reach US$9 billion by 2025.
Indian corporates continue to spend big on corporate travel. Jonathan Willi, corporate sales manager of Geneva Convention Bureau, said: “India is one of the fastest growing outbound tourism markets in the world. We have experienced a lot of interest from India in the last two years and see Indians as a distinct visitor group with their own unique characteristics, interests and needs.”
Sri Lanka is strategically capitalising on its potential and looking at India as its number one source for MICE and luxury travel. The economic and political relationship between the two countries and enhanced air connectivity, reduced travel time, increase in income and trade transactions are positively encouraging the development of this industry. Kumar de Silva, chairman of Sri Lanka Convention Bureau, said: “India is an important market for Sri Lanka for developing MICE in terms of numbers, value and also connected services. We have witnessed a surge in Indian MICE arrivals during the past years. We are looking forward to our meetings with leading MICE outbound travellers, agents, DMCs and corporates in India with the objective of promoting MICE tourism in Sri Lanka. Apart from that SLCB would expect to have an understanding about the Indian MICE market and buyers’ requirements in order to develop MICE strategies for developing MICE tourism.”