Thailand to launch national database to help MICE business growth

Thai MICE Connect, an online platform that contains information on the country’s MICE industry and connects various industry sectors from tourism to logistics, will be launched in    October by the Thailand Convention & Exhibition Bureau (TCEB). Created in collaboration with more than ten public and private organisations, Thai MICE Connect will go live with phase one rolled out across central Thailand, the south and the north-east. By the end of 2019, TCEB aims to build a database of at least 10,000 MICE entrepreneurs. The second phase, covering the north and the east of Thailand, will begin in the fiscal year 2020.

Offered in Thai and English, users will access a pool of information of MICE products, services, sellers and producers in Thailand. The system will also help MICE businesses to extend their reach beyond Thailand’s borders to international markets.

TCEB will host training sessions for business owners on how to maximise the use of Thai MICE Connect and equip them with knowledge to market their businesses on an e-marketplace. More than 5,000 participants are expected to attend the sessions, running from July 25 to September 9, 2019.

Chiruit Isarangkun Na Ayuthaya, president of TCEB, said: “Thai MICE Connect will become the new, innovative platform for Thai MICE industry to compete in the new global market where entrepreneurs are required to constantly learn and improve their products and services to distinguish themselves. TCEB also aims to motivate MICE entrepreneurs to participate in the training session to further develop their business prospects with self-evaluation system. TCEB offers workshops for information collection and digital marketing where participants can exchange their knowledge to further develop the tools that are most suitable for their businesses.” TCEB will reward entrepreneurs that update their product and service information frequently, by means of images and promotion news, he added.