Thailand Convention & Exhibition Bureau (TCEB) has chalked out a masterplan to be implemented in 2019 for several to be categorized as international MICE cities, regional MICE cities and domestic MICE cities. The cities earmarked for destination management, marketing and development are Chiang Rai, Udon Thani, Phitsanulok, Songkhla, Surat Thani, Petchaburi-Hua Hin-Cha’am, and Nakhon Ratchasima and will be categorized according to their readiness to host various levels of meetings. Other cities that may be considered at a later stage are Rayong, Prachuab Khiri Khan, Ubon Ratchani, Srithammarat and Kanchanaburi.
Supawan Teerarat, senior vice president, strategic business development & innovation, said TCEB will be “setting up a meeting and public hearing with private and public stakeholders in each of these cities. Our goal is to groom them all to become international MICE cities.” In an update on the five pre-determined MICE cities, Bangkok, Pattaya, Chiang Mai, Phuket and Khon Kaen, Supawan commented: “We are proud to say that after more than five years of engaging with these cities they now understand how the MICE sector generates revenue to the destination, and some cities – Chiang Mai and Phuket – have included MICE activities in their strategic plan. For instance Chiang Mai has allocated a budget to run MICE activities every year and we are hoping other cities follow suit as this will confirm their long term commitment to the MICE industry and TCEB.”
In 2017, Chiang Mai recorded 50,881 business events visitors resulting in revenue generation of US$144 million.