Thailand Convention and Exhibition Bureau (TCEB) has signed a memorandum of understanding (MoU) with the FCA (Foreign Chamber Alliance) representing Australia, Germany, USA and the UK to add further impetus to the development of the country’s MICE business in long haul markets. Thailand welcomed more than 353, 256 international MICE travellers in the January – March 2019 period, up by 11 per cent.
Chiruit Isarangkun Na Ayuthaya, president of TCEB, said: “FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries.” Referring to these as “high potential business groups”, Chiruit affirmed that they will help the national economy grow. This is the first time that the Foreign Chamber Alliance has signed a MoU with a Thai government agency.
The framework for the development of the business events sector will comprise five areas of operation that include exchanges of statistics and MICE events, MICE business development, MICE market promotion, MICE business research and MICE personnel development. The Phase I work plan, to be ironed out soon, will be of two years duration.
Thai Airways International recently signed a MoU with the TCEB to jointly bid to draw more events to Thailand. The partnership will see TCEB and the national airline jointly promoting and bidding for mega events worldwide where Thai Airways offers convenient airline services.
From January 2019 to March 2019, Thailand’s business events sector has been ranked by ICCA at number four globally for international conventions in Asia – after Japan, China and South Korea – with 193 events.