Taiwan offers cash incentives to grow Indian market share  

The Taiwan Tourism Bureau (TTB) is promoting Taiwan as a prime destination for incentive groups from India as part of its goal to see the Indian inbound market grow by 20 per cent by 2020.

Trust Lin  (pictured), director of TTB’s Singapore office, said: “Taiwan and India have a close business relationship in fields like IT and technology. We want to promote Taiwan as an incentive destination among Indian businesses. Previously, we have received an incentive group of 200 from India’s TATA group.”

To attract more Indian incentive groups, TTB is promising subventions in the form of monetary incentives for MICE planners and to collaborate with the MICE industry stakeholders to promote Taiwan as a new incentive destination to Indians. Lin confirmed: “If one is handling a group of more than 50 pax staying in Taiwan for more than three nights, one qualifies for an incentive of US$26 per pax. In addition, we can cooperate with PCOs for joint marketing.”

Taiwan’s new Southbound Policy focuses on 18 international source markets such as India, Australia, Singapore, Thailand, Malaysia and Vietnam, and together these markets constitute 25 per cent of all international arrivals to Taiwan. India holds the most potential for growth rising from a low base of 38,000 arrivals in 2018. Currently, there is only a thrice-weekly flight linking New Delhi and Taipei by China Airlines. TTB hopes that growth in the Indian incentive segment will eventually catalyse more direct flights between the two countries.

“We want to have direct flights from other Indian cities like Mumbai as well. However, the current traffic is restricting airlines to operate direct connections. If segments like incentive travel can grow significantly from India, it will make a stronger case for more direct flights.”

In addition, the Taiwan External Trade Development Council has initiated moves to woo Indian outbound travellers by organising a Taiwan Expo in New Delhi for the first time in 2018. The expo aimed at improving economic and trade cooperation between the two countries.