Singapore shares knowledge to attract Indian MICE with first event of the year

Singapore Tourism Board (STB) staged its first MICE-focused event for 2019 in India, a thought leadership seminar in Mumbai with the theme “Meetings & Incentive Travel to Singapore – Forging New Possibilities”. The event was attended by 150 Indian travel trade stakeholders and 40 Singapore stakeholders representing hotels, airlines, attractions, DMCs and cruise operators.

A panel discussion on “How can the MICE industry leverage technology to better engage their audience?” was moderated by GB Srithar, regional director (South Asia, Middle East and Africa), STB.  A team-building activity focused on Lego Serious Play, conducted by Ludovic Odier, the ceo of Outdoor in Asia, highlighted innovative, high impact and experiential team engagement activities possible in Singapore for meetings and incentive travellers.

Singapore offers innovative solutions for the transfer of knowledge, ideas and connections to drive new possibilities for the MICE sector in Singapore. Singapore has been recognised by the World Bank as one of the easiest places in the world to do business (Doing Business 2018 Report, World Bank).

Awareness and information was disseminated to the participants on new MICE venues, incentive schemes provided by the STB and a diverse array of experiences available in Singapore for meetings and incentive groups.

Elaborating on India’s potential as a MICE source market, Srithar said: “India continues to be a key market for MICE travellers to Singapore. Thanks to the support of trade intermediaries and corporates, we have witnessed a healthy growth in meetings and incentive travel, frequency and growth over the past few years. The trade engagement event enabled Indian travel trade to exchange ideas and deepen relationships with the Singapore tourism partners. We look forward to inviting and delighting a good number of meetings and incentive groups to Singapore this year.”

Between January and November 2018, Singapore recorded 1.32 million Indian visitors, a 14.4 per cent increase over the same period in 2017. India continues to be Singapore’s third largest inbound visitor market.