Tier two cities from the top three markets of India, China and Indonesia led the record visitor traffic to Singapore in 2018. Arrivals in Singapore grew 6.2 per cent to reach an all-time high of 18.5 million, aided by record output from its top source markets.
The top three key source markets were followed by the Philippines, UK, USA, Vietnam and Germany, all hitting new highs due to increased air connectivity and healthy travel demand. Singapore is an extremely popular meetings and incentive destination for Indians with the cruise option an added attraction.
Chee Pey Chang, assistant chief executive of STB, said that this travel demand was largely spurred by the rise of the middle-class traveller segment and tier-two cities. STB is focussing on millennial travellers from India.
Arrivals from tier-two cities in China rose by six per cent from 2017 to reach one million and in India by 12 per cent to reach 253,000. These were assisted by new flight connectivity to Nanchang, Jinan and Nanning in China, and Guwahati, Pune and Vijaywada in India.
To attract more MICE travellers from short haul markets such as Indonesia and India, STB will showcase the Singapore Bicentennial celebrations in 2019.
STB also announced that tourism receipts increased by one per cent to S$27.1 billion (US$20 billion). Higher tourist spending was registered. STB is bullish that an additional increase in inbound arrivals in 2019 will see a growth of one to four per cent and culminate in 19.2 million arrivals in the year.