Following a 14 per cent year-on-year leap in MICE visitor arrivals to reach two million in 2018, Singapore has announced a major haul of business events in the bag for 2019 and beyond.
Buoyed by a strong performance of the MICE industry in 2018, Singapore’s wins have set a bright path. In the January to September 2018 tourism revenue from the MICE sector grew by 10 per cent to S$3.4 billion (US$2.5 billion), compared to the same period in 2017.
Melissa Ow, deputy chief executive of Singapore Tourism Board (STB), said: “High-profile events in 2018 that garnered strong global interest, such as the DPRK-USA Singapore Summit and the Bloomberg New Economy Forum, have helped increase awareness of Singapore’s business events industry. Clusters are aligned to Singapore’s key economic sectors.” The island nation is attracting more business events from the professional services, technology and F&B clusters.
For the first time Singapore will host the Baker Tilly International Global Tax Conference 2019 & Baker Tilly International World Conference 2019, as well as the Kaspersky Security Analyst Summit 2019. In addition, other events confirmed are the KPMG Asia Pacific Tax Summit 2019, INSOL 2019, Understanding Risk 2020, 18th Asia Pacific Life Insurance Congress 2021 and Asian Patent Attorneys Association General Assembly and Council Meetings 2022. Collectively, these events are expected to attract about 10,500 international delegates to Singapore.
American technology giant Oracle will bring the Oracle OpenWorld Asia 2019 to Asia for the first time while Ingram Micro will hold its Ingram Micro One APAC 2019 regional conference in Singapore in 2019. Other major events secured are the SAP Field Kick-Off Meeting 2020 and 2021, SAP’s annual premier regional field sales event. About 6,000 international delegates are will arrive in Singapore participating in the technology sector business events.
In addition to the existing F&B events such as Speciality and Fine Food Asia, Food Japan and Vitafoods Asia, Singapore will also host maiden editions of the Southeast Asia Café Expo and Equip&Dine Asia 2019. The Global Restaurant Leadership Conference 2019, which has moved from Dubai, will also hold their C-suite level, thought leadership event for the first time in Singapore this year. These two events are expected to bring in about 3,500 international attendees. Food&Hotel Asia will expand their show into two events – FHA-HoReCa and FHA-F&B – in 2020, jointly bringing in over 45,000 international delegates to Singapore.