The San Francisco Travel Association (SFTA) has pegged India as its ninth largest source market and expects it to climb to number seven by the end of this year. This would require a year-on-year growth of another seven per cent and incentive and corporate travellers from India will continue to be their core focus.
Antonette Eckert, director of international travel, said that by 2020, they were expecting to attract 238,000 overnights from the Indian market, lifting its ranking to sixth. Eckert added: “We have been targeting high net worth travellers from India, including incentive and corporate travellers. For India, Sartha Global Marketing is assisting us in coming up with workshops to train operators on our incentive travel offerings.”
Since the hotels in San Francisco command occupancy of 80-90 per cent throughout the year it is proving to be a tough challenge for incentive groups from India. Therefore, the San Francisco Travel Association is also promoting accommodation options in the outskirts, which are able to offer attractive rates to visitors.
In order to highlight San Francisco as a standalone travel destination, an online training programme called California Star will be launched by the end of the year.