Results of the fourth annual global Inflight Connectivity Survey published by Inmarsat, a provider of global mobile satellite communications services, in association with market research company Populus, has revealed that an overwhelming 78 per cent of passengers were more likely to travel repeatedly with an airline if high quality, in-flight Wi-Fi is offered. More than half said they would rather have Wi-Fi than alcohol!
More than 9,300 passengers from 32 countries across Europe, the Middle East, Asia-Pacific, and North and Latin America were surveyed. Following the consideration of reputation, Wi-Fi is the second most important factor for passengers in Asia-Pacific when choosing an airline.
The survey also suggested that 72 per cent of Asia-Pacific passengers who had access to inflight Wi-Fi chose to use it – the highest usage of any region globally. The survey said 86 per cent of the passengers in Asia-Pacific would use inflight Wi-Fi if it were available on their next flight. Demand for Wi-Fi on board is improving passenger experience and driving loyalty in the region with 67 per cent of Asia-Pacific passengers describing inflight Wi-Fi as crucial to their decision-making.
The survey also revealed that on-board Wi-Fi may lead to more productive business trips as 88 per cent of the business travellers in the region would use inflight Wi-Fi to continue working during the flight. Wi-Fi is also a balm for nervous flyers, as 64 per cent said that they would use the service to stay in touch with family and friends on the ground while flying. Fifty-four per cent would opt for Wi-fi over a meal on board and 51 per cent would sacrifice alcoholic beverages.