Phuket hotels offer ‘Business meets beach’ to attract more MICE business

The Thailand Convention & Exhibition Bureau (TCEB) and the Phuket Hotels Association (PHA) with its 70 member hotels have joined forces to promote Phuket as a premier MICE destination. Together they have unveiled a ‘Business Meets Beach’ campaign, after signing an agreement earlier this year.

The initiative will help PHA to enhance any corporate event with cultural discoveries, shopping trips, CSR activities, sightseeing excursions and offshore adventures

As part of the Business Meets Beach campaign, under the Stay Free initiative, 19 hotels across the island will offer a third night completely free, plus a complimentary cocktail reception. The scheme will run from now until October 31, 2019 and the offer is valid for groups of 40 delegates or more. The Business Meets Beach campaign will be promoted through cooperative marketing activities, social media updates and familiarisation trips for the trade and media throughout 2019 and 2020.

Buoyed by the success of destination promotions undertaken by TCEB and the Tourism Authority Thailand, the aim of PHA’s campaign is to double the MICE expenditure of visitors by 2020.

Anthony Lark, president of the Phuket Hotels Association said: “With its rare combination of stunning scenery and outstanding indoor and al fresco MICE venues, Phuket has everything that professional planners could wish for. But the island is more than simply a venue for meetings and events; it is a giant canvas on which guests can paint their own stories, themed on Phuket’s rich local culture and heritage. This is what makes our island truly special. Phuket is home to many outstanding hotels, each of which has its own distinct selling points for the MICE sector. It is also worth remembering that every meeting delegate is also a potential FIT guest who could return with their own family. So by working together and showcasing Phuket’s many attractions, we can create a prosperous future not only for the MICE sector, but for the island’s wider tourism industry.”