Development of infrastructure, attractions and quality hotels in Pattaya has enabled the city on the east coast of Gulf of Thailand to attract an increasing number of business events.
The Cartoon Network Amazone, Ramayana Water Park and several new hotels with meeting facilities have enhanced the new offering in Pattaya. In addition, the Nongnooch International Convention and Exhibition Centre is scheduled to open in 4Q of 2018, adding a 5,610 square metre auditorium to the city’s meeting space. Pattaya presently has only one dedicated convention centre – the Pattaya Exhibition and Convention Hall (PEACH) adjacent to the four properties of the Royal Cliff Hotels Group. Hoteliers have observed a shift in guest profiles, from a predominant European source market in the past to a primarily Asian one now.
Supawan Teerarat, vice president, strategic and business development of the Thailand Convention & Exhibition Bureau (TCEB), said: “Since the infrastructural development to attract more MICE, we have seen many corporate incentive trips coming into Pattaya, especially the mega ones with 10,000 people or so, as well as corporate team-building programmes because of the variety of activities here. Pattaya also gets many conventions and tradeshows that focus on light industries which are thriving around Pattaya.”
The Thai government’s new Eastern Economic Corridor project is encouraging a more positive business climate among Pattaya’s tourism stakeholders. Funding from both public and private sources will aid the development of the industry zones in Chonburi, Rayong and Chachoengsao provinces. Primary among the developments planned are the upgrade and expansion of U-Tapao Rayong-Pattaya International Airport, expansion of the Laem Chabang port, and construction of high speed railway system connecting Bangkok and Rayong.