New MCI Oman deal aimed to drive association meetings growth

A strategic partnership between MCI Middle East and Zahara Tours has been christened MCI Oman, to boost the conferences and conventions associations in the country and coincides with the new convention centre development. The partnership will consolidate MCI’s strategy of growing the Middle East meetings industry in its emerging markets.

With over 130 associations in the country, MCI’s aim is to support the market and assist with the development of the local meetings industry as Oman is expected to attract regional and international meetings to the region. MCI’s global expertise and Zahara’s local knowledge will assist in designing innovative programs and products to help enhance the experience of conducting meetings in Oman.

Over the last decade, Oman has invested in infrastructure, products and services that greatly support the exhibitions and meetings industry. With the opening of the Oman Exhibition and Convention Centre and the consolidation of the Convention Bureau in Oman, the country is proactively driving business tourism. The aim MCI Oman also aligns with Vision 2040 of Oman.

Ajay Bhojwani, managing director MCI Middle East, said: “Oman is one of the newest and most exciting markets in our region and it has all the hallmarks of being a great business meetings destination. Currently 8 per cent percent of our events are held in Oman. Given the opportunity platform, this joint venture will help us consolidate our presence in the Middle East and also grow our presence and influence in the market. We are certain that our presence will help drive more events to Oman, elevate the level of the industry and generate the added interest from our international clients. MCI is proud to be the meetings partner of Zahara Tours.”

Khalid Bin Al Waleed Al Zidjali, Head of Oman Convention Bureau, said: “The ministry, through Oman Convention Bureau, is making notable endeavours to develop the MICE sector in Oman and attract global investments. The launch of MCI in Oman is a fruitful result of enormous efforts made by Ministry of Tourism. MCI is one of the most prominent companies regionally and internationally and we are sure that it will help attract many major events into Oman.”