New joint venture “will change association management industry in India”

USA-based Talley Management Group (TMG), a full-service association management company and India-based DMC, Plan it! Meetings & Conferences have launched a new venture called Vraata – Excellence in Association Management. This is an initiative to enhance and expand association management services available to new or existing Indian associations and global organisations aspiring to flourish in the Indian market.

Anuj Wadhwa, chief operating officer of Plan it! and Vraata’s chief operating officer India, said: “This partnership is one that will change the association management industry here in India. Sharing ideas and best practices from TMG with the local knowledge provided by Plan it! will allow both firms to provide all of their clients, regardless of where in the world they are, with the services and solutions they need to excel in India.”

Gregg H. Talley, Vraata’s managing director USA, and TMG’s president and ceo, said: “We are looking at the opportunities, not necessarily today, but where the opportunities are going to be in the future. India has the second largest population in the globe, a young educated workforce, a growing middle class and global corporate focus. These elements combined make for a perfect environment for associations delivering community building, continuing education, networking, professional development forums and business connections.”

The new company’s immediate goals are to include working with groups and individuals that have already shown interest in their services and also to continue to market their brand within the India sub-continent, North America and globally. Their plans for 2018 include branding recognition, engagement at key industry events both around the globe and in India as well as building a good client portfolio.