Ministry of Tourism listens to the market on innovation

The Indian Ministry of Tourism has reached out to the private sector for ideas on innovation. They organised a workshop on ‘Innovation in Tourism’ to invite suggestions from stakeholders in the tourism sector to keep abreast with the developments around the globe.

The workshop attended by more than 50 participants representing hotels, tour operators, travel agents, PCOs, adventure tour operators, tourism professionals, media representatives and trade associations, and was chaired by K. J. Alphons, Minister for Tourism.

The workshop presented innovative solutions to position India as a competitive and preferred destination. Some of the key innovative ideas included:

  • Creation of a countrywide festival calendar for event managers to plan inbound meetings and conferences around them.
  • Countering negative publicity by putting in place an integrated reputation management strategy and appointing a dedicated PR agency
  • The set-up of a crisis management cell
  • Engaging with travel bloggers for generating positive stories on India on social media
  • Setting up of a company to handle marketing and PR, advising the State Governments to replicate the best practices followed by states proactive in tourism
  • Engaging with Indians residing overseas through India missions abroad