Africa’s premier event industry trade show Meetings Africa opened with South Africa’s Derek Hanekom, Minister of Tourism, claiming broken records on all fronts.
He said: “This is Africa’s premier business events show and every year it gets bigger and better. In addition to South African exhibitors, there are 15 other countries from Africa represented here today. This show has made huge strides to showcase Africa’s attractions.”
He said the 14th edition of the show at the Sandton Convention Centre, Johannesburg, includes 338 exhibitors – a 10 per cent increase on the previous year. African countries that are newly represented include Namibia, Zambia, Tanzania and Mauritius.
This year 462 buyers from 65 countries have been hosted, also up from last year’s total of 392.
Hanekom added: “It is good to see more and more countries who have formed their own convention bureaus. Business events are about sharing knowledge and ideas in order to address our collective challenges in science and technology. Nothing can replace the person to person contact to share values and information. In South Africa we pride ourselves on promoting responsible tourism so inclusive and shared growth is important to us to benefit as many people as possible.”