MCI Oman has launched in the Middle East to help develop the country’s meeting and event industry. MCI Middle East has partnered with Oman-based Zahara Tours to launch the new venture. The partnership reaffirms MCI’s strategy of growing the Middle East and driving the meetings industry forward in its emerging markets.
Ajay Bhojwani, MD of MCI Middle East, said: “Oman is one of the newest and most exciting markets in our region and it has all the hallmarks of being a great business meetings destination. Currently 8 per cent percent of our events are held in Oman.
“Given the opportunity platform, this joint venture will help us consolidate our presence in the Middle East and also grow our presence and influence in the market. We are certain that our presence will help drive more events to Oman, elevate the level of the industry and generate the added interest from our international clients. MCI is proud to be the meetings oartner of Zahara Tours.”
With more than 130 associations based in Oman, MCI’s goal is to support the market and assist with the development of the local meetings industry.
Khalid Bin Al Waleed Al Zidjali, head of Oman Convention Bureau, said: “The ministry through Oman Convention Bureau, is making notable endeavors to develop the MICE sector in Oman and attract global investments. The launch of MCI in Oman is a fruitful result of enormous efforts made by MoT. MCI is one of the most prominent companies regionally and internationally, and we are sure that it will help attract many major events into Oman.”
Over the last decade, Oman has invested in infrastructure, products and services that greatly support the exhibitions and meetings industry. With the opening of the Oman Exhibition and Convention Centre and the consolidation of the Convention Bureau in Oman, the country is proactively driving business tourism.