Mauritius goes hunting for Indian MICE business

Mauritius Tourism Promotion Authority (MTPA) is taking several initiatives to attract the Indian tourism market, especially from the MICE sector. Among these initiatives, the focus on attracting MICE travellers from India is the top priority.  Arvind Bundhan, director of MTPA, said that 12 per cent of Indians travelling to Mauritius travelled for MICE activities.

Mauritius received 87,000 Indians in 2017 after a year-on-year increase of 11 per cent. The destination’s target is to reach 120,000 Indian arrivals by the end of 2020. Bundhan stated that Indians on average stay six to seven nights.

Mauritius is pitching itself as an affordable luxury destination and has hotels and convention halls which can host events and conferences of up to 2,000 delegates. Emphasising the initiatives to attract new segments from India and particularly the MICE travellers, Bundhan said that MTPA’s four-city India roadshow in New Delhi, Ahmedabad, Chennai and Mumbai was one such initiative when 27 suppliers from Mauritius interacted with over 500 Indian travel trade stakeholders and acquainted them with the latest destination offerings.

Vivek Anand, country manager India for MTPA, said that apart from road shows, MTPA India also organises workshops for travel agents to keep updated about the latest developments. In the last four years, MTPA India has undertaken 24 educational workshops.