The Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) has launched a new Congress Certification Program (CCP) for the business events industry. The three-day training programme will equip conference and meeting planners with the necessary tools and processes needed to execute a successful conference. It is a strategic plan to build the capacity of the business events industry supply chain and raise the professionalism of the MICE industry. This initiative is in line with the very effective marketing of Malaysia as a meeting destination and its success in attracting major association congresses to the destination, in some cases for the first time in Asia.
The first CCP, leading to new certification made available for Malaysia’s business events sector, was held in Kota Kinabalu, Sabah, and merits tax concessions for participants. Winnee Lim, chairperson for MACEOS education & training committee, said the CCP is accredited by the Events Industry Council and carries 14.5 Continuing Education credits. This will enable participants to apply for the Certified Meeting Professional (CMP) credential.
The CCP is part of a series of MACEOS’s freshly developed professional education initiatives to be launched in 2019, along with other programmes in related areas such as the Exhibition Management Programme and Total Event Management. Lim affirmed that MACEOS aims to train about 300 participants by 2020 under the three new programmes.
Vincent Lim, president of MACEOS, stated that they have been spearheading initiatives to strengthen the education and training programmes in order to create a talent pool for the business events industry. Lim reiterated: “By building the supply of workforce, it will then help to attract more business events effectively. This will sustainably increase Malaysia’s business events market share and contributes to the economic growth.”