Korea’s incentive market share grows by 25 per cent

The number of incentive travellers to Korea has grown by 25 per cent in 2017 over the previous year, to reach a total of 183,307, excluding those coming from China.

According to Korea Tourism Organization (KTO) ceo Changsu Jung, Korea’s incentive travellers from Southeast Asia is showed a rising trend from particularly Vietnam, with a growth of 90 per cent, Philippines with growth of 128 per cent and Malaysia with an increase of 27 per cent. In addition, source markets which were slow before showed considerable growth and are being considered as new incentive source markets of the future.

However, due to strained political relations, the number of incentive groups from China reduced significantly during the year. In 2017, KTO has launched its new support programme for corporate meetings and incentives and  undertaken several road shows in partnership with other Korean tourism providers and convention bureaus. In 2018, the KTO is expected to continue and add more road shows and other promotional activities.

The increase in incentive tourism may be attributed largely to the economic growth of emerging source markets in South East Asia and the active efforts of the KTO’s promotional activities in a diversified market. Chulbeum Park, meetings & incentives team director, KTO, said: “We have taken several steps to seek new markets and increase the tourist arrivals in Korea. Our major move was to expand the existing support system to attract more incentive groups to Korea last year.”