Korea and Marriott join forces to attract India’s corporate meetings planner

Korea Tourism Organization (KTO) has signed up to collaborate with Marriott International in joint marketing activities to attract international corporate meetings and other events to the destination. Both organisations are collaborating for the first time to conduct joint marketing activities.

The joint initiative will leverage the network of both organisations – KTO’s 32 overseas branch offices and Marriott sales offices situated in 70 cities across the world. As part of the agreement, KTO will be participating in Marriott’s overseas roadshows and exhibitions and carry out programmes for key meetings industry decision-makers. KTO also has plans to expand the partnership with other hotel chains depending upon the success of this venture

Cheolbom Park, KTO corporate meetings and incentive team director, said: “The corporate meetings market is a blue ocean of opportunities that have long been concealed by incentive travel and international conferences. Seoul being a hub for multinational companies in North-east Asia, we believe that there is a greater chance to successfully develop this market.”

Korea Tourism Organisation’s New Delhi Office has launched its India website www.visitkorea.in as a part of its marketing plan for the year 2019. KTO organised a MICE roadshow in Delhi with participation from 17 exhibitors including regional tourism boards like Seoul, Gyeonggi, Incheon and other stakeholders such as convention centres, hotels and cruises. Both MICE and leisure assets of South Korea were highlighted during interface with 150 Indian tour operators and corporate clients.

Justin C.B. Park, director of the KTO meetings and incentives team, said: “The MICE industry in Korea is regularly expanding and growing. We hope that more and more Indians will start coming to Korea for the purpose of MICE.”

Jin-Hyeok Park, director of Seoul Convention Bureau, added: “Indian leisure tourism is growing in Seoul year on year. Therefore, we are focusing on more on the MICE sector. We have seen that Seoul does not have many incentive groups coming from India. Through our participation in roadshows, we want to boost our presence in the Indian MICE market.”