Israel’s India road show tracks growth in Indian visitors

Israel Ministry of Tourism (IMOT) will hold a four city roadshow in July and August in India in alignment with its plan to increase Indian arrivals to the country. The ministry will begin with its maiden roadshow in Nashik on July 19 followed by Ahmedabad on August 27, Kolkata on August 29 and concluding in New Delhi on August 30.

The events will kick off with a destination presentation leading to an interactive workshop followed by a press conference with the IMOT team. The Israeli delegation will be led by Hassan Madah, director, Israel Ministry of Tourism, with Judah Samuel, director – marketing, Israel Ministry of Tourism and will include representative partners from the tourism industry of Israel.

Hassan Madah said: “Israel is an emerging destination for the Indian traveller and tourist arrivals have been growing progressively over the last couple of years and 2017 was a record breaking year for us with close to 60,000 Indian tourists visiting Israel. We are constantly striving to increase destination awareness among consumers, Indian travel trade and MICE agents. Besides the source markets, we are looking to focus on cities like Nashik that has immense potential and recently conducted maiden roadshows in Guwahati and Lucknow as well. The plan is to organize 11 roadshows in different cities of India by end of 2018 and successfully introduce and reinforce the varied tourism offerings of Israel”.

Air India recently announced an increase in weekly flight frequency on the New Delhi-Tel Aviv direct route to fly four times a week starting 14th July, 2018. In addition to Air India, El Al Israel Airlines currently operates direct flights from Mumbai to Tel Aviv and Arkia Israeli Airlines has also expressed interest to begin operations between Israel and India soon. Furthermore, the country has reduced its visa fee as well to INR 1,100 from its previous INR 1,700 charge for Indian citizens to encourage Indian travellers to visit Israel.

“Israel is becoming a popular destination among leisure and MICE travellers. Beautiful landscapes, historic attractions, availability of Indian food, increased flight connectivity and simplified visa process make Israel a great place for MICE and incentive travellers”, added Madah.