Israel recorded a 21 per cent growth in India arrivals in 2018 – a phenomenal growth that means tourism from India has leapt by 58 per cent since 2016, according to statistics released by the Israel Ministry of Tourism (IMOT). India is now the 12th largest market for Israel.
Hassan Madah, director of Israel Ministry of Tourism, India & Philippines, said: “2018 has been an outstanding year for Israel Tourism in India and worldwide as we welcomed a record breaking 4.12 million tourists into the country. With a rapid increase in leisure outbound trips, India is an important market for us with tremendous potential to become one of the key source markets for Israel in the coming years. We have seen Israel emerge as a preferred tourist destination for Indians owing to its dynamic offerings, the opening of more direct air routes and relaxation of visa procedures”.
Madah added: “Our marketing efforts, collaborations with travel agents, introduction of Air India’s direct flight operations from New Delhi and a further increase of frequency on that route along with an increase in seat capacity on El Al, have contributed appreciably to the growth numbers. The ministry’s initiatives to reduce the visa fee for Indians coupled with the opening of a visa application centre in Kolkata have been seen as a welcoming move to increase interest among Indian travellers”.