Buoyed by 485,000 arrivals from India in 2017, and travellers numbering 87,000 in the first two months of this year, Indonesia is redefining its strategy to nurture greater visitor volume from India in the coming months.
Arief Yahya, Indonesia’s tourism minister, said: “India has become one of the top five markets to Indonesia with the growth rate of 30 per cent, the second highest growth rate after China.”
The target of 700,000 arrivals from India this year is a high goal to set but Nia Niscaya, deputy minister for tourism marketing development, said: “That is a high target to achieve. With limited seat capacity and direct service of Garuda Indonesia’s Denpasar-Mumbai flight, we would like to optimise the available seats by making Singapore and Kuala Lumpur as hubs.” The strategy to encourage Indian travellers to Singapore and Malaysia to extend their visits to Indonesia will be augmented by the ministry’s packages to Batam-Bintam, Jakarta, Jogjakarta and Lombok. Promoting destinations beyond Bali continues to be the focus. The ministry is also considering opening a Visit Indonesia Tourism Office (VITO) in Southern India, its third in the country after New Delhi and Mumbai.
Indonesia actively participates in trade shows in India and will organise a sales mission to Mumbai, New Delhi, Calcutta, Chennai, Hyderabad and Ahmedabad in July. The department’s marketing budget is approximately US$1.2 million with an additional US$215,000 for digital marketing and advertising spend for the Indian market.