Indian arrivals to Hong Kong grow by seven per cent with increase in MICE groups

Indian arrivals to Hong Kong grew by 7.3 per cent with 83,000 Indian visitors to Hong Kong in Q1 2019. In 2018, 50 per cent of overnight visitor arrivals were from the young mid-career segment. While New Delhi, Mumbai and Bengaluru are top three source markets, there is an increasing demand from Ahmedabad, Cochin and Pune.

Incentive group travel from India is a high growth segment. In 2019, Hong Kong sets off with a new MICE tourism road map and will be highlighting many opportunities for MICE planners through the destination’s latest product offerings, enhanced connectivity and new experiences as well as new MICE privileges of the Hong Kong Rewards! programme, all designed to enthuse incentive planners for choosing Hong Kong as their next destination.

Puneet Kumar, director of market development for India at the Hong Kong Tourism Board (HKTB) said: “We want Hong Kong to stay top of mind among Indian travellers and we want to continue building their affinity towards Hong Kong. In 2019, our focus is to communicate and engage with the young affluent Indian travellers to bring alive Hong Kong’s core experiences such as living culture and festivals, rejuvenated local neighbourhoods, soft adventure in the great outdoors, vibrant dining and nightlife scene, action-packed global events and cruising from Hong Kong along with iconic sights and sound of top attractions.”

Kumar added:“We have lined up multiple-phased promotional campaigns in partnership with leading media, trade and non-trade partners to engage with leisure, cruise and MICE segments. With improved air connectivity on Cathay Pacific from all six key Indian gateway cities and two new LCC’s Indigo and SpiceJet flying from Delhi and Bengaluru, we are positive about increase in market share this year. All these initiatives will make Hong Kong super attractive all-year-round holiday destination among Indians.”

HKTB has also witnessed growth in the fly-cruise segment from India, augmented by various offers and new products like Genting World Dream Cruises and other cruise experiences with Voyagers of the Seas and Spectrum of the Seas by Royal Caribbean International, HKTB aims at stimulating demand for cruising from India. A large portion of this segment has been fuelled by avid interest from corporate incentive groups who have shown affinity for meetings at sea.