According to statistics released by Greece National Tourist Office (GNTO) and Athens International Airport, 38,046 Indian travellers visited Greece in the January-September 2018 period compared to 17,376 Indian arrivals during the same period in 2017 – an astounding increase of 119 per cent.
Konstantinos Tsegas, secretary general of the Greek National Tourism Organization, said, “Greece as a destination has gained momentum over the years and we are glad to witness the rising interest of Indians for Greece as a popular destination. Our approach is to target the captive audience across various age groups simply by appealing to every kind of travel need. We have effectively leveraged diverse platforms, based on specific characteristics of the Indian market. The strategy is to also promote 365-day tourism in Greece and create awareness about lesser known cities of Greece like Thessaloniki, Xanthi or Kavala which have great geophysical, historical and cultural importance as well as Athens. We are working closely with our partners in India for growth across segments like families, FITS, MICE, destination weddings, honeymoon and films.”