Incentive travel on rise, new destinations preferred

As Indian Corporates from the Pharmaceutical, Cement, FMCG, Retail and BFSI sectors once again realised the effectiveness of incentive travel as a powerful business tool to help organisations achieve key business objectives and drive bottom line result

Corporate however, are seeking new destinations for their meetings and incentive trips, providing their employees and distributors with unique experiences , this information was revealed at the MICE India & Luxury Travel Congress by Dubai based QnA International.
in Mumbai last month.

“Incentive travel is one of the fastest growing segments within India’s outbound MICE movement. Many Indian companies organise annual incentive travel as a business tool to reward and motivate top-performing employees as well as external channel partners to drive top line sales. As Indian incentive groups become more mature and discerning, Singapore aims to provide a selection of customised, value-added experiences that cater to the tastes of this important market through its INSPIRE incentive programme,” saiss Chang CheePey, Executive Director, South Asia, Middle East & Africa, Singapore Tourism Board.

According to Mischa Mannix-Opie, Regional Manager – South & South East Asia at Tourism New Zealand, “New Zealand currently hosts many Indian incentive groups annually with group sizes usually ranging from 50-150 passengers. However it is not uncommon for larger groups of up to around 400 passengers to travel to New Zealand from India. The eagerness of Indian travellers to explore and experience new places, coupled with the increase in their spending power, makes India an important market for luxury travel as well.”

Byungsun Lee – Director, Korea Tourism Organisation, India Office adds, “With stronger business prospects and the rupee getting stronger, business travel and MICE from India all set to grow. Korea offers unique travel experience with state of the art facilities and outstanding services that is fairly unexplored in the Indian market. As a part of our marketing plan in India we are targeting corporate houses, MICE planners, event management companies and travel agents to market MICE destinations in Korea.”

Estimates show that the number of Indians travelling abroad by 2020 will increase making India one of the fastest growing tourism markets. Teresa Santos from AIM group Portugal estimates that “We strongly believe that Indian market has the same potential than Chinese market probably more for some segments and less for other. Chinese market started to operate to Europe before but it is turned especially to a leisure target while Indian will position itself much more on a MICE target.”