ICCA to educate MICE professionals at AIME

International Congress and Convention Association (ICCA) will conduct an education programme for less-experienced MICE trade professionals at Melbourne Convention and Exhibition Centre (MCEC) on 22-23 February 2015, prior to the Asia-Pacific Incentives and Meetings Expo (AIME) in Melbourne.

In an effort to promote professional development, ICCA International Meetings Foundation Seminar is a new initiative by ICCA Australia and ICCA Asia Pacific office. The objective of the exercise is to expose less experienced professionals to a programme that emphasises professional growth at the outset of their career, and to empower participants with appropriate information about the global meetings industry.

Expert speakers including Alex Yeomans (CIM), Anna Case (Gold Coast Business Events), Delwin Kriel (Reed Travel Exhibitions), Elizabeth Mulquiney (AACB 2014 Award Winner), Jenny Graham (Cairns Convention Centre), Julia Swanson (Melbourne Convention Bureau), Martin Sirk (ICCA CEO), Michele Crowley (PCMA), Oscar Cerezales (MCI), Nicolena Oborn (Crown Hotels), Sarah Markey-Ham (ICMS), Sherrif Karamat (PCMA) and Steen Jacobson (Dubai Tourism) will participate in the education sessions.
The programme format will include case studies, presentations and interactive panel discussions.

ICCA CEO Martin Sirk will conduct an intensely focused Hot Seat session that will encourage participants to ask important questions. Sirk will also join a panel of industry experts to discuss significant trends and challenges in the business events industry and how MICE associations are addressing them.

The seminar is complimentary for ICCA members. Non-members will need to pay AUS$150. Industry players with full-time positions in the events business but with less than five years of experience are eligible to participate.