Dubai is keen to impress and engage the Indian corporate entities and industry associations to understand the value of Expo 2020 in Dubai and the promoters of the biggest exposition in the world will organise events and road shows in key cities in India in the run-up to the show.
The focus is to attract all round industry interest in holding events and meetings in Dubai leading up to and beyond the Expo 2020, taking advantage of the new infrastructure that is being built. Shaun Vorster, vice president business programming, said they will hold events, including road shows in Tier-I and Tier-II cities in India to meet big business corporations, leadership of trade and industry associations to build awareness about the Expo and the “value waiting to be unlocked” by visiting, holding their business meetings, organising product launches and conferences at the Expo.
“By engaging them closely we will be able to create something bespoke for them because demands may differ. Expo 2020 is a global stage with over 190 countries participating. Around 75 per cent of the visitors to the Expo will be international and can use the platform to make connections and new networks.”
With a 45,000 square metre exhibition centre and convention space, Vorster emphasised that Expo 2020 would be ideal platform for associations to take their delegations for meetings, conferences, gala dinners and award ceremonies. The Expo 2020 content will appeal to a large spectrum of visitors. “There will be a lot of value to be unlocked for business visitors at the Expo,” Vorster stated.
Sumathi Ramanathan, director destination marketing, said that being the first Expo being held in the Middle East, Africa and South Asia region, the fair will “bring out the flavour” of the region in its entirety. “We expect more visits from these regional markets,” Ramanathan said. The theme of each Expo subscribes to the umbrella principle of bringing together human collaboration. While the theme of the Dubai Expo is ‘Connecting Minds, Creating the Future’, the whole event will be divided into three sub-themes of ‘Opportunity’, ‘Mobility’ and ‘Sustainability’.
Moreover, being the first Expo ever to encompass the winter months – October 20, 2020 to April 10, 2021 – there will be opportunities for celebrating Diwali, Christmas, New Year, Chinese Lunar New Year, etc. Visiting Dubai Expo is expected to create memories as visitors will see many things that they haven’t seen before, such as robotics, AV and VR technology likely to impact their lives in the future. Dubai Expo organisers expect to receive 25 million visitors and India is expected to contribute a major part of the international visitor numbers.