Dubai’s winning bids to boost revenue by 17 per cent

Dubai Business Events (DBE), the city’s official convention bureau, has secured 118 bid wins during the first half of 2019 which are expected to attract 75,000 delegates and boost revenue by 17 per cent.

Issam Kazim, ceo of Dubai Corporation for Tourism and Commerce Marketing, said: ‘’Dubai continues to consolidate its position as a leading destination for global travel and business events and the recent bid wins are a testimony to the strides we have made as a city to attract and host large scale business events. With the DBE team working closely with stakeholders to ensure that the city has the robust capabilities to cater to a wide range of business events, we are seeing meetings planners and decision makers are finding the city to be an increasingly compelling option.’’

In the first half of this year Dubai won a variety of key business events across multiple sectors and industries, including the Amway China Leadership Seminar 2020, which is expected to attract 8,000 delegates, Sun Hope International Incentive 2020 with 1,500 delegates, World Hospital Congress 2021 with 1,100 delegates, Geospatial Week 2021 with 750 delegates and the AIPPI World Intellectual Property Congress 2025 with 3,000 delegates.

Dubai Business Events has engaged with meetings industry professionals, both at home and around the world, through a busy calendar of trade shows, roadshows, study missions and other engagements. At IMEX, in Frankfurt, DBE was joined by 30 co-exhibitors including Coca-Cola Arena, Dubai World Trade Centre, Emirates, and Expo 2020 Dubai, demonstrating a strong focus on upcoming offerings and business events infrastructure in the city.

DBE also hosted five study missions, including groups from India and Europe, which attracted 205 planners and buyers during the first half of 2019. In addition to these inbound missions, DBE also organised roadshows across key markets, visiting cities including London, Toronto, Moscow and Chennai.

Steen Jakobsen, assistant vice president of Dubai Business Events, said: “Dubai continues to see a healthy pipeline of meetings, conferences, congresses and incentives which will take place over the coming years, and this is a testament to the combined efforts of stakeholders and partners across the city and the DBE team in Dubai and in our international offices. The past six months have been a busy and productive period in terms of DBE’s ongoing activities and projects and Dubai’s elevation on a global scale has been supported by new hotel and venue openings, as well as activities and attractions in the city. These developments directly contribute to providing planners with a wide array of options and possibilities when it comes to their events. We look forward to building on this in the second half of 2019, engaging with our stakeholders to promote the city, convert bids into more wins and identify new events to bring to Dubai.’’

Among the upcoming developments set to enhance Dubai’s status as a business events hub is the Dubai Exhibition Centre, which will be co-located at the Expo 2020 Dubai site and become a major new events venue. The 45,000 square metre facility will be a unique platform for planners, allowing them to host events during the Expo, giving delegates access to a global stage for the six-month duration of the world’s largest meeting of minds, while also being a venue option beyond Expo as part of its legacy.

Dubai is gearing up to host an array of business events through the second the half of 2019, including the second edition of the Dubai Associations Conference (DAC). DAC will take place in December 2019 at the Dubai World Trade Centre (DWTC) and over the course of two days the conference will bring together industry experts from around the world in order to create a positive social impact by building the association community in the region.  Dubai is additionally prepping to host world class business events such as Amway APAC Expo 2019, which will attract approximately 10,000 delegates, the World Congress of Neurology, with 5,000 delegates, and the World Conference on Desalination and Water Re-use with over 1,000 delegates.