Dubai’s conference ambassadors support 67 per cent of winning bids

More than 150 doctors, scientists, industry experts and business leaders have been honoured in Dubai for their role in attracting prestigious international meetings to the emirate. The ambassadors, members of convention bureau Dubai Business Events’ Al Safeer Programme, supported two thirds (67 per cent) of successful bids for association conferences last year.

To recognise the achievement, awards were presented to 26 membership organisations at the programme’s annual appreciation ceremony held at Park Hyatt, Dubai, earlier this week. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “The Al Safeer Programme ambassadors have undoubtedly been pivotal to Dubai’s growing knowledge hub status, and their dedication and commitment to the city’s vision have significantly contributed to Dubai’s strengthened ability to attract international conferences.

“We have seen tremendous results driven by the Al Safeer Programme since its formation, and are confident that the growing network of ambassadors will continue to propel Dubai forward as a knowledge economy and a premier host city for business events.”

Dubai will host more than 50 ambassador-assisted events in 2018 and beyond (including the International Astronautical Congress in 2020), which should attract 64,000 delegates.

Steen Jakobsen, director, Dubai Business Events said: “Through the Al Safeer Programme’s network of ambassadors, who represent a diverse range of sectors, we have been able to enrich bids for key industry events with the essential insights that the ambassadors have to offer. They also act as the city’s strongest advocates within their individual networks, which has contributed to strengthening Dubai’s reputation as a leading business events destination and a global knowledge hub.”

The Al Safeer Programme has grown to become a network of approximately 330 members. Since it was founded in 2010, it has supported winning bids for 116 events with over 160,000 delegates.