Riding on an anticipated 14 per cent year-on-year growth in 2018, Singapore is actively courting MICE and leisure visitors from India. The destination is planning to tap the growing, millennial travellers segment from a source market that is now ranked third in terms of numbers as well as average spend per visitor.
GB Srithar, regional director, South Asia, Middle East and Africa for Singapore Tourism Board (STB) said: “2017 was a record year where we received 1.27 million Indian travellers and in 2018 from January till September we have already received 1.08 million Indians. So looking at this growing trend we are hoping for 14 per cent growth over last year. Srithar stated that with the record arrivals in 2017, India has become the third highest contributor of visitor arrivals to Singapore.
Singapore has always been a popular destination for Indian outbound travellers for cruises and meetings, incentives, conferences and events.
“With the highest population in India in the 35-42 age group, we want to show them a different side of Singapore, in addition to being a great family destination. From the coolest indie gigs and the biggest international concerts, to eclectic music festivals, raves and jazz nights, we have a diverse and vibrant music and event scene. STB did an eight-city road show this year and in 2019, it is planning to spread to tier two and tier three cities as well,” Srithar added.
Connectivity is a key factor in attracting more visitors from India with daily flights to 17 Indian cities. STB assistant chief executive Chee Pey Chang said: “We are watching the demand scenario closely. We are working on whether to increase the frequency of direct flights from the existing 17 cities or to connect more new cities in India going forward.”