Editor's Blog

  • No ‘magic bullet’ but success begins with ideas

    All event organisers dream of a formula that will help them increase the number of exhibitors and visitors manifold. Often it remains a dream because there is no ‘magic bullet’ for such success because the dynamics of each event are specific to that event. But research into what attendees and...

  • Why Singapore needs to constantly reinvent itself

    It is not often that an established MICE destination needs to enhance its brand and add to its attractions in order to keep up with regional competition. But the limited geographical area of the city-state has not deterred Singapore from embarking on a new campaign to reinvent its attractiveness. The...

  • Time for governments to take events seriously

    Although most Asian destinations have seen substantial growth in inbound MICE business, convention and visitor bureaus (CVBs) have received limited support from the government and other funding agencies. The nagging issue for CVBs is that their area of operation often gets clubbed with mainstream tourism, i.e. leisure travel business. In...

  • Harvesting a slower-paced incentive

    It is a strange and sublime destination for Indian incentive groups. Far from the madding crowd, tranquil to the extent that one could mistake it to for being boring and yet this corner of the Veneto region in Italy, Polesine, has much to offer for those willing to venture into...

  • Why giving back is the new reward for incentive winners

    Companies are taking environmental and social responsibilities into account when planning their incentive travel schemes and a good number of venues and destinations are ready to anchor the sustainability initiative. In India, supporting commitment to education opportunities for the economically underprivileged, several hospitality companies and inbound tour operators have come...

  • Why the road ahead will be a two-way street

    I attended The Vision 2050 part of the Singapore MICE Forum 2017 and it threw up some exciting and completely game-changing possibilities envisioned by students and young professionals. They brought in crisp, smart and young thoughts as well as a stimulus for serious consideration by older MICE professionals on the...

  • Time for us to get personal!

    Business events and meeting planners are combining creative venue design with current cutting-edge technology to create outstanding events. While that works well, many clients are looking for differentiators demanding more personalised experiences. A Deloitte’s Consumer Review report states: “In all things digital, consumers have higher expectations. They want their interactions...

  • Time to count the cost of proposals

    A proposal to bid for a business event is not just a proposal. It is crafted with time-consuming effort, precision in detail and costings sourced from several stakeholders who may eventually be a part of the event. Hard work all around. But do clients assign any value to such effort?...

  • Why incentive winners deserve the best

    The purpose of incentive travel is to motivate people. In doing so, one sows the seeds of better teamwork as well as consolidating existing roles in work environments. Incentives are not always linked to the immediate performance matrix but are often the springboard for heightened potential and better long-term performance. The ‘feel...

  • Conferences for right-brained people

    What’s going to happen to human capital in the workforce? It’s a new world of skills, abstract values and knowledge. The link between artificial intelligence (AI) and human capital, and how you will combine both of them and how you will hire people for different skills, is a subject to...

  • Why content is issue critical

    Content quality and relevance is key to the success of an event. Delegates are hungry for content telling them what is happening around the location they are visiting, what is the expectation for a meeting or conference, what will be the depth of learning that they can expect to take...

  • Plan for a future crisis if you want to have a future

    Security is a big issue for the event industry. Most stakeholders have developed a risk management plan but as the list of threats to the industry continues to grow, there is a need to ensure these processes are transparent, consistent and up-to-date. The groundwork in establishing clearly-defined roles, training that...