Editor's Blog

  • Why event planners must aim for experience

    What is experiential travel? Isn’t all travel a summation of various experiences, perspectives, transformative emotional reactions, memories carried back and the all-important feel-good factor that the traveller takes away? Event planners have to unlearn a few things. Bookings, revenues and packages are not the ultimate goal of business promotion activity...

  • Fake conferences pose a threat to association meetings

    It is not fake news that there are fake conferences being announced. They can assume a name connection with larger organisations to lure a large group of gullible academics and students who are looking for short cuts to speak at international conferences or have their dissertations published at such conferences....

  • Why Africa is a life-changer

    Africa is a giant that is yet to rise to its full height. The MICE industry has thus far given about two per cent of its global business to Africa, a miniscule share demonstrating the immense potential that the continent has to offer for meetings, conferences and incentive tours. Of...

  • How to find good wood amongst the trees

    If you look back at the development of cities worldwide, most have grown outward with the focal point the main seat of government, the railway station, the main place of worship or the central marketplace where trade began. Mostly, due to the increasing need of the populace, the cities have...

  • Why we non-Europeans must comply

    I defined the EU’s General Data Protection Regulation (GDPR) and its implications on businesses dealing with clients in the EU in my last blog. I pointed out that being in India does not remove you from its jurisdiction. The EU’s reach is long and the massive potential fines pose an...

  • Just because you are in India doesn’t mean you are innocent!

    Many in India are working on the basis that the new EU regulations governing data protection do not affect them. That isn’t true. The majority of professionals either operate events in Europe or include delegates, speakers or participants from Europe, and need to adhere to the General Data Protection Act...

  • Time to deliver holistic experiences

    It is now understood that travel tech professionals need to collaborate to provide holistic customer experiences. Shifting consumer behaviour, distribution evolution and the changing dynamics within direct and indirect sales channels and the digital transformation are under the spotlight. These issues are becoming increasingly prevalent throughout the Indian travel industry,...

  • Upskilling the 10 per cent

    Education is the backbone of successful MICE operations. All MICE stakeholders, be they venues, F&B providers, PCOs, transportation suppliers or technology support vendors, need personnel that are trained well – not only in the basic rudiments of their trade but also a good macro level understanding of how the MICE...

  • Why compliance can be a Chinese puzzle

    Meeting organisers need help to protect them against risks relating to operating meetings and events in destinations that are strict on local law compliance like The People’s Republic of China. The solution must be designed to maximise controls throughout the end-to-end meetings process. It must help mitigate key risks associated...

  • In search of the paths less travelled

    Often, meeting planners miss the wood for the trees in that the significance of international meetings is not understood. The bigger picture often gets lost when we try to focus on the mechanics, the cost and the processes, while ignoring the ultimate, targeted outcome. The objective of the meeting is...

  • How Vodafone and Airtel added zing to their events

    The Indian outbound MICE industry is expected to generate 6.5 million travellers for conferences and incentives by 2020 and it is evident how much Indian corporates and event planners are willing to spend big on their events. The challenge for the industry is to ensure the relevance of the events...

  • Why Indian businesses’ travel policies are routinely ignored

    Indian companies’ business travel policies are rarely adhered to. According to a recent survey of business travellers by American Express Global Business Travel (GBT), 92 per cent of Indian business travellers believe earning personal loyalty points or rewards is a good reason to book outside of company policy. The top...