Editor's Blog

  • Hotels and OTAs need to smoke pipe of peace

    Hotels and Online Travel Agencies (OTAs) have been at loggerheads over the issue of rate parity for a long time but will need to work together to maximise revenues. Hotels and OTAs have their own competitive advantages and limitations, but will have to formulate a collaborative strategy that maximises revenues,...

  • How to keep brand values in sight

    Any brand, be it a venue or any other MICE product or service, relies on its perceived quality and its offering. If the content spells quality, the actual experience has to match the messages sent out to potential clients prior to the experience. If there is a mismatch, then irate...

  • Water, water everywhere – a liquid solution?

    Although highways and roads in some parts of the country have developed well, many more remain in a decrepit state and are an impediment to the corporate meetings and events business. Often, meeting planners are challenged by the lack of transportation options when organising post-event tours or off-site dinner or...

  • Pitches should be on a level playing field

    When most companies call meeting planners and creative agencies to pitch for events planned for the next year, many agencies invest a lot of time, effort, money and resources to prepare for these pitches – hoping for at least a fair assessment and evaluation. In most cases, they face a...

  • The time of the temp to be permanent?

    Regardless of what your line of business is – a travel agency, a professional conference organizer, an event manager or a destination management company, sometime or other there will be a dire need for more staffing and thereby the need to employ temporary workers. They can fill the gap quickly...

  • Why hotels costs are rising

    Studies that encompass the meetings market segment of the hotel industry look at a critical component of the hospitality business mix. They provide key metrics that reveal the increased intermediation of the sector and future trends and contain five key takeaways uncovering the size, process and costs associated with groups...

  • Making the most of digital marketing

    The unique ability of digital channels to engage, measure and create dialogue is reason enough to take them seriously as tools to support marketing, operations or human resources activities for a business. The operative word in ‘Social marketing’ is just that: marketing. Travel businesses need to employ the same rigorous...

  • Keeping up with the techno traveller

    The Indian business traveller is becoming digitally smart. According to the Global Business Travel Association, India is the world’s fastest growing business travel market. With business travel rapidly evolving and technology spearheading the business spend for corporates, the focus is on how technology is rapidly revolutionising travel by maximising efficiencies,...

  • Gambling on a risky New Year?

    How risky is the events business? How can we effectively cover our companies against unforeseen risks and, in the worst case scenario, insolvency and bankruptcy? As the go-between in the travel business between the supplier and the consumer, running a travel agency in the current challenging economic climate is not...

  • No ‘magic bullet’ but success begins with ideas

    All event organisers dream of a formula that will help them increase the number of exhibitors and visitors manifold. Often it remains a dream because there is no ‘magic bullet’ for such success because the dynamics of each event are specific to that event. But research into what attendees and...

  • Why Singapore needs to constantly reinvent itself

    It is not often that an established MICE destination needs to enhance its brand and add to its attractions in order to keep up with regional competition. But the limited geographical area of the city-state has not deterred Singapore from embarking on a new campaign to reinvent its attractiveness. The...

  • Time for governments to take events seriously

    Although most Asian destinations have seen substantial growth in inbound MICE business, convention and visitor bureaus (CVBs) have received limited support from the government and other funding agencies. The nagging issue for CVBs is that their area of operation often gets clubbed with mainstream tourism, i.e. leisure travel business. In...