Editor's Blog

  • Time to deliver holistic experiences

    It is now understood that travel tech professionals need to collaborate to provide holistic customer experiences. Shifting consumer behaviour, distribution evolution and the changing dynamics within direct and indirect sales channels and the digital transformation are under the spotlight. These issues are becoming increasingly prevalent throughout the Indian travel industry,...

  • Upskilling the 10 per cent

    Education is the backbone of successful MICE operations. All MICE stakeholders, be they venues, F&B providers, PCOs, transportation suppliers or technology support vendors, need personnel that are trained well – not only in the basic rudiments of their trade but also a good macro level understanding of how the MICE...

  • Why compliance can be a Chinese puzzle

    Meeting organisers need help to protect them against risks relating to operating meetings and events in destinations that are strict on local law compliance like The People’s Republic of China. The solution must be designed to maximise controls throughout the end-to-end meetings process. It must help mitigate key risks associated...

  • In search of the paths less travelled

    Often, meeting planners miss the wood for the trees in that the significance of international meetings is not understood. The bigger picture often gets lost when we try to focus on the mechanics, the cost and the processes, while ignoring the ultimate, targeted outcome. The objective of the meeting is...

  • How Vodafone and Airtel added zing to their events

    The Indian outbound MICE industry is expected to generate 6.5 million travellers for conferences and incentives by 2020 and it is evident how much Indian corporates and event planners are willing to spend big on their events. The challenge for the industry is to ensure the relevance of the events...

  • Why Indian businesses’ travel policies are routinely ignored

    Indian companies’ business travel policies are rarely adhered to. According to a recent survey of business travellers by American Express Global Business Travel (GBT), 92 per cent of Indian business travellers believe earning personal loyalty points or rewards is a good reason to book outside of company policy. The top...

  • Better by design

    The popular misconception that meeting design is neither the most complicated part of a meeting, nor is it anything other than common sense ignores that fact that it may be the key to decide whether the meeting is a success. What is the purpose of the meeting? What do we...

  • A 20 million Euro warning

    There is a new threat to your safety on the prowl. It does not hurt you physically but can maim you professionally. It cannot kill you but can slay your business in one fell swoop. Assaults and attacks on your business in cyber space are more commonplace now and, therefore,...

  • Hotels and OTAs need to smoke pipe of peace

    Hotels and Online Travel Agencies (OTAs) have been at loggerheads over the issue of rate parity for a long time but will need to work together to maximise revenues. Hotels and OTAs have their own competitive advantages and limitations, but will have to formulate a collaborative strategy that maximises revenues,...

  • How to keep brand values in sight

    Any brand, be it a venue or any other MICE product or service, relies on its perceived quality and its offering. If the content spells quality, the actual experience has to match the messages sent out to potential clients prior to the experience. If there is a mismatch, then irate...

  • Water, water everywhere – a liquid solution?

    Although highways and roads in some parts of the country have developed well, many more remain in a decrepit state and are an impediment to the corporate meetings and events business. Often, meeting planners are challenged by the lack of transportation options when organising post-event tours or off-site dinner or...

  • Pitches should be on a level playing field

    When most companies call meeting planners and creative agencies to pitch for events planned for the next year, many agencies invest a lot of time, effort, money and resources to prepare for these pitches – hoping for at least a fair assessment and evaluation. In most cases, they face a...