Why SAB Miller incentives have family values

Many market promoters of SAB Miller India, the country’s second largest beer company, are family businesses where adult offspring join the businesses and often collaborate with other such companies for various market promotion and development projects under the SAB Miller umbrella. So SAB Miller needs to get close to these entire families to encourage brand loyalty and they use incentive schemes for the next generation to bond with each other. Often, spouses are active in the businesses, too, so for their incentive to France and Switzerland spouses and children were invited.

Sidhika Agarwal, assistant manager MICE of Just Holidays, curated the tour and was ecstatic about and how enthusiastically the group accepted adverse climates as well as a new environment to make the most of a sublime experience. The client, chief market coordinator Pradyumn Mohapatra, was very satisfied with the impact of the trip on the members of his group and their families. He said the tour had helped the members bond very well and would have a far-reaching impact on their future collaborations as well as their common business effort.

In total, 44 people including eight children travelled to Paris and various parts of Switzerland in what proved to be an exhilarating experience over eight days. The group originated from Bhubaneswar and Cuttack, major cities in the state of Odisha in east India. Flying from Bhubaneswar to New Delhi, spending a night in the capital and then boarding the Air India flight to Paris, was a journey with much expectation and excitement. On day one, the group landed at Charles de Gaulle airport in the evening and were transported to the hotel, Ibis Orly Chevilly.  After dinner at an Indian restaurant, they rested for the night. Day two began early with a visit to Disneyland where both adults and children enjoyed the various tours and rides. One young girl in the group was crowned the Princess for the day to the delight of the group. On day three, the group was taken by coach on a city tour that included the Place Charles de Gaulle where the Arc de Triomphe is located, the Champs Élysées, Place de la Concorde, Bastille, rue Rivoli, the Louvre, a drive past the river Seine and finally stopping at the Eiffel Tower. From level two of the tower they enjoyed a glorious panoramic view of the city then time was spent at the souvenir shops to carry back a part of Paris with them. The evening concluded with dinner at an Indian restaurant.

On day four the group checked out of the hotel and boarded the coach to travel by road to Switzerland, a much awaited part of their tour itinerary. The trip  took about six hours from Paris to Aarauerhof, a town about 30 minutes away from Zurich with a couple of stops en route and music and dancing on the bus provided by several participants. A picnic style lunch in a park on the way was also an enjoyable diversion and then the group checked in at the hotel Sorell Aarauerhof. The evening was spent at leisure and after dinner at the Indian restaurant Bhojan Three, they retired for the night. On day five, after breakfast, the group was transported to Mount Titlis where the weather suddenly turned cloudy with a light drizzle threatening to ruin the day. However, once on the Ice Flyer, the chair lift between two peaks, the group soared high and visibility was hazy due to a fog but the rain had ceased. The ride on the Sky Flyer was a very memorable and hair-raising experience for all, as it was the first time that the group had experienced anything like this. The panoramic view of a snow-clad mountain range and the peaks added to the unforgettable experience that remains etched in their memory. Upon disembarking from the chair-lift, the group used colourful sledges to slide about 40 feet down a slope and many repeated the experience several times till they had to be dragged off to the walkalators which eased their limbs after all the rigorous exercise!

The next stop was Lucerne where they moved around the city,  viewing the Lion monument, getting a feel of a typical Swiss habitat and several chocolate shops did brisk business with many buying up a good stock of chocolates and some sampling a few immediately. Dinner was at the Indian restaurant, Bhakti.

On day six the group went to Schaffhausen to witness the famous Rhine Falls. A steamer ride, getting close to the falls with water cascading down and many getting wet with the spray and the mist, was a unique experience. Later, after lunch at an Indian restaurant, Maharani, the group was taken for an orientation tour of the city of Zurich where some people bought watches. On day seven, the group went for Jungfraujoch excursion, departing from the railway station Grindelwald Grund.  Two coaches were reserved for the group and the train ride up the mountain was breath-taking in its beauty. Arriving at the observation deck named the Sphinx, they went to the Ice Palace which houses amazing ice sculptures and a movie about the infrastructure in the area. Some members of the group indulged in some impromptu snowball fights and one person even took off his shirt to take a bare-bodied picture in the snow! The group was transported to Interlaken and, after an Indian dinner, returned to the hotel. On day eight, after breakfast, the group boarded the bus to travel from Zurich to Milan, a four-hour ride. Upon arrival in Milan they enjoyed the city centre, the square in front of the Duomo and browsed through the elegant shops at Galeria Vittorio Emmanuele. After lunch at Angan, an Indian restaurant, the group was driven in a coach to the Malpensa airport to board their Air India flight to New Delhi and thereafter the connecting flight to Bhubaneswar, their European experience complete.