Why Hitachi’s Dubai sales meeting was a triumph

Sales meetings can be emotional and even stressful but when Hitachi chose Dubai, they picked a perfect setting to combine serious business with memorable experiences, writes Shekhar Niyogi

Hitachi IT Systems’ annual sales meeting this year was called ‘Shori 2017’. ‘Shori’ means ‘triumph’ in Japanese and the trip was a perfect blend of business and leisure for the 150 participants from across India who flew to Dubai from several cities.

The purpose of the event was to conduct the company’s sales conference, review last year’s performance across different verticals, set sales targets for the next fiscal year and motivate key salespeople through an interactive, participative and entertaining experience in a culturally conducive environment. The three-day Dubai event was conceptualised and executed by Maximus MICE and Media Solutions, an Indian conference organiser.

On day one, the delegates were welcomed with a dinner that was arranged at Club 119, an indoor nightclub and a poolside outdoor space which made it the perfect place to kick off the event. On the second day of the event, the main feature was the conference, awards and gala dinner at the newly opened Metropolitan Hotel, located in the heart of the city on Sheikh Zayed Road. The magnificent Al Shindagah Ballroom hosted 150 delegates and 15 of Hitachi’s partners for the conference, followed by an awards night and gala dinner. The conference was packed with action and the gala night saw employees of Hitachi IT Systems put up incredibly stylish, enthusiastic and heart-warming performances that were full of theatrical flair and contributed to the fabulous ambience of the night. This was also used as a platform to announce the next year’s targets which brought a roar of approval amongst the teams.

The third day of the trip began with a city tour around the most well-known photo stops of Dubai: Burj Al Arab, Atlantis the Palm, Jumeirah Beach, the Dubai Marina and the Dubai Museum. The day gradually progressed to the most adrenaline pumping experience of the entire trip, which was the Desert Safari. The safari saw 25 Toyota Land Cruisers in a convoy take the team from the hotel to the red dunes of Al Lebab Desert, first for dune bashing and then to the desert camp where a private section was set up for them, where they could enjoy dinner along with some delightful Arabian music and dance performances.

At the camp, the guests indulged in ATV bike adventures and camel rides, posed for pictures in Arabic costumes and bought some local authentic sand art as a souvenir of this unforgettable offsite venue.

On managing this event, Reema Badiani, assistant manager client servicing of  Maximus MICE and Media Solutions, said:“Maximus pioneers the art of executing MICE Events and this event is yet another example of it. To see Hitachi Employees from across the country come together, entertain each other while making memories in the process and to be a part of that journey was highly motivating, leading to us making memories with them. Their energy throughout the duration of the event, even after sleepless nights, was infectious and enough to inspire us to work towards making each day more special. This is our second year of working with Hitachi and we look forward to working with them year after year.”