• Asian Paints’ passion for privilege

    When leading Indian paint producer Asian Paints wanted to motivate and reward their top 1000 channel partners, it would have been a huge group to move around Europe. But they wanted destinations that would make it the trip of a lifetime so they chose Budapest and Vienna as these cities are filled with royal history […]

  • How technology made TATA Steel Conclave shine

    India’s largest steelmaker Tata Steel hosted an international conference on construction that facilitated knowledge sharing among 240 key stakeholders at The Westin Dubai Mina Seyahi. The venue offers 15,600 square feet of function space and an 8838 square feet ballroom. Dubai was chosen as the venue for the first edition of the conclave because of […]

  • How Voltas celebrated its millionaire status in Singapore

    When India’s multi-product giant Voltas, specialising in air conditioners, decided to arrange the Voltas Channel Partners’ Meet and award ceremony to celebrate the milestone of selling a million air conditioners in a year, they chose The Fairmont in Singapore for the event. The newly-formed company Voltas-Beko, a joint venture between Voltas and the Turkish Company […]

  • How Airtel rang the changes in Dubai

    When Airtel, one of India’s largest mobile phone service providers, planned a three-day leadership event for multiple business units to come together they chose the Westin Dubai Al Habtoor City, amidst Dubai’s beautiful landscape. They used it to look back at the high points of the previous year and discuss the key strategic plans for […]

  • Vodafone’s strike force in Munich and Prague

    When Vodafone, one of the largest mobile phone and data service providers in India, decided to reward 113 of their best performers in sales, marketing, distribution and business services divisions, they decided on Munich and Prague as these cities were perceived as attractive destinations by the target group. Named the Vodafone Strike Force 2017, the […]

  • Lotus chose Madrid to make sales blossom

    Lotus Professional, the professional beauty division of Lotus Herbals, is a leading natural products company and aimed to engage 120 of their partners and their families through a scintillating partners’ event in Madrid. The itinerary included three days filled with conferences, a gala night, multiple exciting engagements and visits to interesting venues as well as […]

  • How Havells sparked success in Dubai

    When Havells, one of the largest electrical equipment companies in India, aimed to motivate and engage their top dealers across the country with a marvellous overseas extravaganza, they chose Dubai, despite the fact that it was a one-night programme. To achieve an extraordinary event, the fast-rising brand of electrical and electronic goods hosted more than […]

  • Why SAB Miller incentives have family values

    Many market promoters of SAB Miller India, the country’s second largest beer company, are family businesses where adult offspring join the businesses and often collaborate with other such companies for various market promotion and development projects under the SAB Miller umbrella. So SAB Miller needs to get close to these entire families to encourage brand […]

  • A wild African experience

    When Mohan Textiles, a large textile company based in Kolkata, decided to reward their top 30 dealers on a 10-day trip, they chose South Africa as their preferred destination because of the diversity of terrain and the variety of experiences they could experience. Budget was not a major concern for this group, with participants willing […]

  • Birla in the pink with Jaipur

    Incentive travel programmes within India can be just as effective as overseas destinations, as Birla Cement demonstrated. Shekhar Niyogi reports. When MP Birla Cement, part of the Birla Corporation, looked for a destination to motivate their 535 top dealers to grow sales by 15-20 per cent, they needed an incentive that would engage the participants. […]

  • How Budapest drove home a message for CEAT Tyres

    When you choose a destination for an event, what do you look for? Accessibility for sure, a choice of good hotels at affordable prices, good food and beverages within budget and a destination that will excite and motivate your delegates/guests are all bound to be high on the agenda. But how often do you think […]

  • Britannia stars sparkle in champagne and fireworks

    It’s not easy to include one of the world’s biggest fireworks displays in your incentive programme – but Britannia did it. Shekhar Niyogi explains how. Timing is everything in the events business – and many event organisers would avoid a destination at the time of a national celebration for many very sensible reasons. But food […]

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