How Voltas celebrated its millionaire status in Singapore

When India’s multi-product giant Voltas, specialising in air conditioners, decided to arrange the Voltas Channel Partners’ Meet and award ceremony to celebrate the milestone of selling a million air conditioners in a year, they chose The Fairmont in Singapore for the event. The newly-formed company Voltas-Beko, a joint venture between Voltas and the Turkish Company Arcelik in the consumer durable space, was announced at the event.

Voltas hosted 700 dealers and their families to attend a gala event with well-presented displays of products with a creative and flawless product reveal. The audience enjoyed some interesting and amusing narrative by moderators Gunjan Utreja and Uppekha Jain, who added humour through the script to enliven the event.

The evening commenced with the Voltas anthem that resounded across the large banquet room. The event witnessed an artistic glitter act of the TATA Group Logo Launch, followed by the exquisite Sand Art which featured the Voltas company journey from inception until the present. The evening was enhanced with a series of dance performances ranging from Bollywood to Spanish. The highlight of the evening was the audio-visual presentation with a Bahubali movie theme that showcased the evolution of Voltas from scratch.

“All in all it was very successful and an inspiring event for the audience as a whole. The grandeur was achieved as planned, thanks to the right mix of content, venue, and set-up. Platinum was proud to partner with Voltas and Club 7 the ground partner, for the second year after delivering a smashing success last year. The larger challenge was that the bar was raised very high in comparison to previous events already and the idea was to retain and improve the client experience,” said Birju Gariba, ceo and executive director, Platinum World Group, the event planners.

The objective of Voltas to award and motivate its leading channel partners was realised with an unusually large event, with everything falling in place like clockwork and the delegates taking away an enduring experience to cherish.