Casestudy

  • How Shyam built sales loyalty in China

    When Shyam Steel decided to reward 38 channel partners and spouses for its latest motivational event, China was chosen for a once-in-a-lifetime whistle-stop tour that included Beijing, The Great Wall of China and Shanghai. Shekhar Niyogi reports Steelmaker Shyam Steel sells its products through the building and construction trade and organises about 15 incentive programmes […]

  • Lupin reached for the stars in Northern Cyprus

    When Indian pharmaceutical giant Lupin decided on Northern Cyprus for its biggest ever incentive trip, it required six Atlas Global aircraft charters to fly in the 1450 participants in three back-to-back groups because of the shortage of scheduled flights. Add to that the need for 30 Indian chefs to be flown in to cater for […]

  • How Greenply’s Singapore cruise kept top performers on board

    When one of the country’s major manufacturers of building products wanted to maintain their top dealers’ loyalty, they chose a cruise from Singapore to Indonesia. Shekhar Niyogi reports   Greenply Industries, a premier manufacturer of plywood, interior infrastructure products, laminates, building and flooring products, has five manufacturing centres, 48 offices and a dealer network in […]

  • How Shyam Steel raised the bar in Singapore

    Shyam Steel sells its products through the building and construction trade and organises between 12-16 incentive programmes a year for its channel partners. They have been doing this with success for more than a decade to encourage and motivate their dealers and builders and drive sales of their thermo-mechanically treated bars used in concrete construction […]

  • Daikin’s cool week in Australia

    Daikin chose an eight-day trip to Australia in January this year to reward their top 78 dealers for high performance in the last year, taking in the delights of Sydney, Melbourne, Brisbane and the Blue Mountains. Daikin Air-conditioning India is a subsidiary of Daikin Industries of Japan, and a global leader in the manufacturing of […]

  • A Moroccan experience for young Indians

    When Young Indians (Yi), an integral part of the Confederation of Indian Industry (CII), decided to hold a conclave and indulge in some brainstorming, they chose the exotic Morocco as their destination. And what an experience they had. The programme was high on energy and delivered some unforgettable and exclusive experiences. The Yi membership includes […]

  • How Gujarat’s summit was made vibrant by Hubilo

    Technology drove the interaction between delegates at the Vibrant Gujarat Global Summit. Shekhar Niyogi reports The Vibrant Gujarat (VG) Global Summit, a biennial mega-event, was staged for the 9th time in Gandhinagar with 6000 delegates in the Mahatma Mandir Convention Centre. The Summit, initially conceptualised by the Indian Prime Minister, Narendra Modi, then Chief Minister […]

  • Indian Railways steams ahead with first staff incentive

    South Central Railway (SCR), a division of state-owned Indian Railways, the country’s largest employer, sent 100 non-gazetted employees, on their first-ever overseas incentive travel trip to Singapore and Malaysia for six days. Indian Railways’ first ever corporate incentive travel initiative was not for its senior officers, but for employees from lower cadres and those nearing […]

  • How Disneyland Paris motivated UTI Mutual Fund

    When 600 delegates attended UTI Mutual Fund’s gala event at Disneyland Paris, it was more than an incentive – it was also an educational experience. Shekhar Niyogi reports. UTI Mutual Fund is part of UTI Asset Management Company (UTI AMC), which has completed 50 years as India’s leading financial service institution and was the sole […]

  • That millionaire feeling in Singapore

    When you are one of the top revenue producers for The Aditya Birla Sun Life Insurance (ABSLI), you can expect to be rewarded royally. And this year was no exception. The ABSLI company took their best performers and their partners and children on a spectacular trip to Singapore for their Million Dollar Round Table Convention […]

  • Insurance giants pick Dubai for premium event

    When one of India’s leading financial services companies wanted to motivate and reward their top 250 agents they chose Dubai and Abu Dhabi in the United Arab Emirates (UAE). HDFC ERGO General Insurance Company’s biggest international event was called ‘Marshals’ and was dressed in a semi-military theme as it celebrated the achievements of the leading […]

  • How Shanghai breathed fire into JK White Cement

    JK White Cement chose the bustling business city of Shanghai in China – a city that embodies rapid construction growth – to host its first Platinum Dealers Meet for top achievers. The venue for the event for 150 channel partners from across India was the Shangri-la Hotel in Pudong. The theme of the event was […]

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