Casestudy

  • That millionaire feeling in Singapore

    When you are one of the top revenue producers for The Aditya Birla Sun Life Insurance (ABSLI), you can expect to be rewarded royally. And this year was no exception. The ABSLI company took their best performers and their partners and children on a spectacular trip to Singapore for their Million Dollar Round Table Convention […]

  • Insurance giants pick Dubai for premium event

    When one of India’s leading financial services companies wanted to motivate and reward their top 250 agents they chose Dubai and Abu Dhabi in the United Arab Emirates (UAE). HDFC ERGO General Insurance Company’s biggest international event was called ‘Marshals’ and was dressed in a semi-military theme as it celebrated the achievements of the leading […]

  • How Shanghai breathed fire into JK White Cement

    JK White Cement chose the bustling business city of Shanghai in China – a city that embodies rapid construction growth – to host its first Platinum Dealers Meet for top achievers. The venue for the event for 150 channel partners from across India was the Shangri-la Hotel in Pudong. The theme of the event was […]

  • Asian Paints’ passion for privilege

    When leading Indian paint producer Asian Paints wanted to motivate and reward their top 1000 channel partners, it would have been a huge group to move around Europe. But they wanted destinations that would make it the trip of a lifetime so they chose Budapest and Vienna as these cities are filled with royal history […]

  • How technology made TATA Steel Conclave shine

    India’s largest steelmaker Tata Steel hosted an international conference on construction that facilitated knowledge sharing among 240 key stakeholders at The Westin Dubai Mina Seyahi. The venue offers 15,600 square feet of function space and an 8838 square feet ballroom. Dubai was chosen as the venue for the first edition of the conclave because of […]

  • How Voltas celebrated its millionaire status in Singapore

    When India’s multi-product giant Voltas, specialising in air conditioners, decided to arrange the Voltas Channel Partners’ Meet and award ceremony to celebrate the milestone of selling a million air conditioners in a year, they chose The Fairmont in Singapore for the event. The newly-formed company Voltas-Beko, a joint venture between Voltas and the Turkish Company […]

  • How Airtel rang the changes in Dubai

    When Airtel, one of India’s largest mobile phone service providers, planned a three-day leadership event for multiple business units to come together they chose the Westin Dubai Al Habtoor City, amidst Dubai’s beautiful landscape. They used it to look back at the high points of the previous year and discuss the key strategic plans for […]

  • Vodafone’s strike force in Munich and Prague

    When Vodafone, one of the largest mobile phone and data service providers in India, decided to reward 113 of their best performers in sales, marketing, distribution and business services divisions, they decided on Munich and Prague as these cities were perceived as attractive destinations by the target group. Named the Vodafone Strike Force 2017, the […]

  • Lotus chose Madrid to make sales blossom

    Lotus Professional, the professional beauty division of Lotus Herbals, is a leading natural products company and aimed to engage 120 of their partners and their families through a scintillating partners’ event in Madrid. The itinerary included three days filled with conferences, a gala night, multiple exciting engagements and visits to interesting venues as well as […]

  • How Havells sparked success in Dubai

    When Havells, one of the largest electrical equipment companies in India, aimed to motivate and engage their top dealers across the country with a marvellous overseas extravaganza, they chose Dubai, despite the fact that it was a one-night programme. To achieve an extraordinary event, the fast-rising brand of electrical and electronic goods hosted more than […]

  • Why SAB Miller incentives have family values

    Many market promoters of SAB Miller India, the country’s second largest beer company, are family businesses where adult offspring join the businesses and often collaborate with other such companies for various market promotion and development projects under the SAB Miller umbrella. So SAB Miller needs to get close to these entire families to encourage brand […]

  • A wild African experience

    When Mohan Textiles, a large textile company based in Kolkata, decided to reward their top 30 dealers on a 10-day trip, they chose South Africa as their preferred destination because of the diversity of terrain and the variety of experiences they could experience. Budget was not a major concern for this group, with participants willing […]

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