• Lotus chose Madrid to make sales blossom

    Lotus Professional, the professional beauty division of Lotus Herbals, is a leading natural products company and aimed to engage 120 of their partners and their families through a scintillating partners’ event in Madrid. The itinerary included three days filled with conferences, a gala night, multiple exciting engagements and visits to interesting venues as well as […]

  • How Havells sparked success in Dubai

    When Havells, one of the largest electrical equipment companies in India, aimed to motivate and engage their top dealers across the country with a marvellous overseas extravaganza, they chose Dubai, despite the fact that it was a one-night programme. To achieve an extraordinary event, the fast-rising brand of electrical and electronic goods hosted more than […]

  • Why SAB Miller incentives have family values

    Many market promoters of SAB Miller India, the country’s second largest beer company, are family businesses where adult offspring join the businesses and often collaborate with other such companies for various market promotion and development projects under the SAB Miller umbrella. So SAB Miller needs to get close to these entire families to encourage brand […]

  • A wild African experience

    When Mohan Textiles, a large textile company based in Kolkata, decided to reward their top 30 dealers on a 10-day trip, they chose South Africa as their preferred destination because of the diversity of terrain and the variety of experiences they could experience. Budget was not a major concern for this group, with participants willing […]

  • Birla in the pink with Jaipur

    Incentive travel programmes within India can be just as effective as overseas destinations, as Birla Cement demonstrated. Shekhar Niyogi reports. When MP Birla Cement, part of the Birla Corporation, looked for a destination to motivate their 535 top dealers to grow sales by 15-20 per cent, they needed an incentive that would engage the participants. […]

  • How Budapest drove home a message for CEAT Tyres

    When you choose a destination for an event, what do you look for? Accessibility for sure, a choice of good hotels at affordable prices, good food and beverages within budget and a destination that will excite and motivate your delegates/guests are all bound to be high on the agenda. But how often do you think […]

  • Britannia stars sparkle in champagne and fireworks

    It’s not easy to include one of the world’s biggest fireworks displays in your incentive programme – but Britannia did it. Shekhar Niyogi explains how. Timing is everything in the events business – and many event organisers would avoid a destination at the time of a national celebration for many very sensible reasons. But food […]

  • Why Hitachi’s Dubai sales meeting was a triumph

    Sales meetings can be emotional and even stressful but when Hitachi chose Dubai, they picked a perfect setting to combine serious business with memorable experiences, writes Shekhar Niyogi Hitachi IT Systems’ annual sales meeting this year was called ‘Shori 2017’. ‘Shori’ means ‘triumph’ in Japanese and the trip was a perfect blend of business and […]

  • In pursuit of happiness Bhutan-style

    When a spiritual organisation was looking for peace and contentment, they didn’t have to look far. Just Holidays’ MICE division delivered a programme of contentment to the client, as Shekhar Niyogi reports. Bhutan, the land of Gross National Happiness was an obvious choice for a social and spiritual organisation, the Bhagwad Gyan Yagna Prachar Samity […]

  • How Berlin and Hamburg delivered growth for farming giants

    The US$18 billion conglomerate Mahindra & Mahindra opted for Berlin and Hamburg to reward and motivate high-performing dealers of farm equipment in an extremely successful incentive programme. Mahindra & Mahindra’s farm mechanization and equipment division plays a key role in the overall growth of the company and the dealers and channel partners are an integral […]

  • How Mahindra’s time out in Prague boosted sales by 15 per cent

    Prague can be cold in winter but the snow and the Christmas markets provided an atmospheric backdrop for Mahindra’s latest incentive travel programme, as Shekhar Niyogi reports. Demonitisation has hit many Indian businesses hard but time-share specialists Mahindra Holidays’ first quarter figures are matching 2016’s pre-demonitisation levels – effectively a 15 per cent growth in […]

  • How China sparked Exide’s top dealers

    Exide Industries’ dealer incentive to China didn’t start well – but the power of persuasion delivered the right connection, as Shekhar Niyogi reports. When Exide Industries, the giant battery manufacturer in India, decided on a destination for an incentive for 60 of their top dealers, they chose Shanghai and Beijing in China for a truly […]

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