Casestudy

  • How Mahindra’s time out in Prague boosted sales by 15 per cent

    Prague can be cold in winter but the snow and the Christmas markets provided an atmospheric backdrop for Mahindra’s latest incentive travel programme, as Shekhar Niyogi reports. Demonitisation has hit many Indian businesses hard but time-share specialists Mahindra Holidays’ first quarter figures are matching 2016’s pre-demonitisation levels – effectively a 15 per cent growth in […]

  • How China sparked Exide’s top dealers

    Exide Industries’ dealer incentive to China didn’t start well – but the power of persuasion delivered the right connection, as Shekhar Niyogi reports. When Exide Industries, the giant battery manufacturer in India, decided on a destination for an incentive for 60 of their top dealers, they chose Shanghai and Beijing in China for a truly […]

  • Why Rotary was going around in circles

    When Chennai Rotary Club planned an incentive trip to Spain and Portugal, it could have been a nightmare for the organiser, but for the discovery of a specialist on the ground at the last minute, as Shekhar Niyogi reports. Chennai-based Asia Pacific Tours, a division of Global Conference Management Group (GCMG), was entrusted with a ten-day […]

  • Aditya Birla stars shine in Shenzhen

    When one of India’s leading financial services groups wanted to recognise and reward their high flyers, they flew 800 top performers to Shenzhen, China and gave them a star performance. Shekhar Niyogi reports              When The Aditya Birla Financial Services Group (ABFSG) – an umbrella brand for all the financial service businesses of the Aditya Birla […]

  • Driving sales with a Thailand trip

    Guwahati-based Auto Sales India – an automotive parts and accessories company – chose Thailand for its five-night incentive for its top performing dealers. Thailand is a very popular destination for Indian incentive groups largely due to familiarity with the destination, widespread availability of Indian cuisine and short haul flights from any city in India. Pattaya […]

  • How Jagadamba dressed Dubai for a sales boost

    A sales incentive to Dubai for large Indian apparel (Saree) retailer Jagadamba Sarees from east India, delivered an increase in sales of up to 15 per cent from the 80 participants. Jagadamba Sarees chose Dubai as its preferred destination as a reward for excellence in performance for eighty of their dealers. The six night/seven day […]

  • How European colours excited paint dealers

    When PPG Asian Paints chose Berlin and Prague for their dealer incentive, they filled the programme with excitement and activity, as Shekhar Niyogi explains   For a company renowned for rewarding its employees and trade partners, the choice of destinations like Prague and Berlin was a natural decision to reward, and confer with, 80 of […]

  • How a Shanghai brainstorm showed India’s CEOs the way

    When top Indian chief executives wanted to learn how to compete on a global stage, they chose Shanghai for the venue. The National Human Resource Development Network (NHRDN) aptly chose to hold their Advanced Leadership Programme (ALP) in Shanghai. The theme of the meeting was ‘Key Objectives: Competing Globally – Experiences from China’. Forty chief executive […]

  • How Green’s Africa tour put sales in the pink

    When Green Supply Management (GSM), a plywood company based in Kolkata, decided on an incentive trip for senior management and their families, they considered several destination options but zeroed in on South Africa, as the country offers attractions for all age groups and preferences. The objective of the project was the consolidation of strategies to […]

  • An Italian job for ABID

    Milan, Italy, as a destination was a foregone conclusion when the Association of Architects, Builders, Interior Designers and Allied Business (ABID) decided to undertake a post-event tour programme for its members as well as attend the Salone Del Mobile (The International Milano Furniture Fair). The group of 132 delegates flew in from Kolkata to Milan […]

  • Cementing customer relationships plain sailing for Surya

    When Surya Cement, a division of Purbanchal Cement, wanted to motivate its key dealers and build better relationships with its high-performing retail partners, they chose a cruise on the Mediterranean Sea with on-shore excursions to Malta, Sicily, Corfu, Naples, Rome and Pisa. The company says the result is already a 20 per cent improvement in […]

  • Kenya incentive cheers Pernod Ricard with a 20 per cent boost in sales

    Pernod Ricard India, part of the multinational alcoholic beverage company, wanted to boost sales and reward high performers as well as create a closer networking opportunity for distributors and dealers working in Eastern India. To achieve that objective, they chose a combination of Kenya and the Seychelles for an 11-day incentive programme to motivate retailers […]

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