Banyan Tree Hotels and Resorts has gone into overdrive in its initiative for a larger market share of the Asian MICE business, introducing a new MICE programme, incorporating the addition of an exclusive website for event planners.
David Spooner, vice president – sales and marketing, Banyan Tree Hotels & Resorts said, “We will launch our ‘Meet for Good’ in Q1 of 2015, incorporating volunteerism and Corporate Social Responsibility elements.” Tree planting, reading to children, will form a part of the activities.
EarthCheck will partner with Banyan Tree to assess the amount of carbon that is generated during meetings and assist clients to hold carbon-free meetings.
“We observed the demand for responsible meetings and the trend of more engagement in Corporate Social Responsibility, incorporated with experiencing the local flavours of food and entertainment,” Spooner added.
Spooner explained that China constitutes Banyan Tree’s biggest MICE market in Asia-Pacific. However, more rooms are booked for incentives in its resorts in Thailand, Indonesia and Vietnam.
The luxury end hospitality group launched a dedicated MICE page in January (www.banyantree.com/en/meetings-events). Angsana will launch one of its own by March this year.
Manoj Saraf, managing director, Gainwell Travel & Leisure said, “Upscale meetings will get a fillip with the special ambience for more responsible events as it would also add a notch to the corporate client’s image.”
About 10 per cent of Banyan Tree’s business is from MICE and 15 per cent for Angsana. Spooner elaborated, “Many MICE managers think we only do leisure groups and couples. In fact, we do have a demand for small executive retreats, incentives and board meetings.”
“Meeting organisers can look for functional information like capacity charts and size of meeting rooms via their mobile phones, laptops and tablets. Moreover, the site also features Destination Dining for meeting organisers who need special and exclusive dining options like al fresco dining on top of a mountain,” illustrated Spooner.