Bahrain recorded a 43 per cent jump in visitor arrivals from India in 2018, with a big increase in incentive travel, with an 80 per cent increase in revenue. Bahrain Tourism & Exhibitions Authority (BTEA), which opened an office in India in January 2017, has been aggressively promoting the destination to the MICE and leisure segments in India. Bahrain’s appeal to the India market is due to the relatively short travel time.
Bahrain offers excellent infrastructure with convention centres, quality hotels, venue facilities and scenic locations capable of hosting small events as well as very large conferences. Bahrain is also building a new state-of-the-art exhibition and convention centre that will have 10 exhibiting halls with a total 95,000 square metre space and a conference hall that can house 4,000 attendees.
In order to increase tourist arrivals, Bahrain will launch the world’s largest underwater theme park, covering an area of over 100,000 square metres. The eco-friendly project will be undertaken in partnership with the Supreme Council for Environment, Bahrain Tourism and Exhibitions Authority (BTEA), and the private stakeholders in the industry. This is in line with the BTEA’s strategy to promote the MICE sector and further develop the country’s tourism sector under the slogan of ‘Ours.Yours.’, which contributes towards Bahrain’s economy and the 2030 Economic Vision.