American Express Meetings & Events (Amex M&E), a division of American Express Global Business Travel, has announced new partnerships with technology companies – mobile event tool, Attendify, and the world’s first event marketing automation platform, Splash. Linda McNairy, global vice president of Amex M&E, says this amalgamation of strengths will expand its attendee engagement portfolio and will enable clients to have access to a more dynamic range of solutions.
Attendify’s customisable apps, which are easy to use, will help attendees to access agendas and presentations, speaker and sponsor information at the very least.
Splash supports meeting planners in launching, promoting and upscaling event programmes by consolidating attendee management and customising event marketing through smart attendee lists, interactive event pages and on-site ease of registration to enhance return on investment and increase efficacy of events. Splash also enables meeting planners to capture real time data.