American Express Meetings & Events has expanded its tech offering with a new platform called The Meetings Marketplace. The new product is designed to support clients’ meetings programmes and maximise return on investment. It contains tech to support every part of the planning process, from back-end planning and sourcing, to attendee management.
“The world of innovation and technology for meetings and events is full of possibilities, but complexity can be a challenge,” said Issa Jouaneh, senior vice president and general manager, American Express Meetings & Events. “Our goal is always to simplify the process, connecting the dots between our clients’ needs and the solutions and partners that address those needs, aligned with our rigorous service and compliance standards. We debut The Meeting Marketplace with the confidence that it will expand our ability to meet the evolving needs of our clients.”
Technology providers in The Meetings Marketplace are vetted against the key financial, compliance and security needs of clients. Data flows into a central platform, allowing customers to expand programme insights and eliminating the need to merge data from multiple sources to build reporting. Dedicated support teams evaluate all technology options and help clients deploy efficient and effective M&E programmes of all scales and complexities.