AccorHotels and Rixos Hotels have announced a strategic partnership illustrating AccorHotels’ strategy to expand its presence in the upper luxury market, with a primary focus on developing global activities in the resort segment.
Under a long-term joint venture, both parties intend to collaborate, develop and manage Rixos branded resorts and hotels worldwide. Upon closing, AccorHotels will own a 50 per cent interest in the joint venture management company.
Through this joint venture, AccorHotels will integrate in its network 15 iconic hotels in premium resorts in Turkey, UAE, Egypt, Russia and Europe and which benefit from strong room rate performance. As part of this transaction, Rixos plans to reflag five city centre hotels to AccorHotels brands which will also be managed by AccorHotels. To this portfolio, Rixos will add a second iconic hotel in Dubai in the very short term as well as two other properties by the end of 2018 in Abu Dhabi and the Maldives, highlighting the expansion of the Rixos brand.
Rixos is one of only a handful iconic resort brands in the region that cater to both high end transient and MICE group customers in Turkey and the Middle East due to its facilities, dining options and entertainment venues. Some Rixos properties offer a high level of tailored services in landmark assets like Rixos Premium Belek in Turkey and Rixos The Palm in Dubai. Additionally, Rixos has invested in Turkey’s largest life and entertainment centre, The Land of Legends Theme Park, which opened in Antalya in July 2016.