AccorHotels are on expansionist spree with the opening of their 1100th property in Asia Pacific, the Sofitel Beijing Central, in Beijing, China. The focus of the international hospitality chain is on conferences with their global partnership with meetago to offer joint connectivity solutions to be offered to 1600 meeting hotels worldwide. Meetago provides booking and software solutions in the events space and is one of the biggest players in Central Europe.
During IMEX in Frankfurt last month, Accor and meetago agreed on a strategic international partnership for its core meeting and events business. This cooperation was taken to a higher level based on their already existing successful collaboration. Meetago’s booking technology and services will be offered by Accor across Europe and in a few key source markets such as the USA, India and China. The offer is focused on a comprehensive and attractive portfolio of meeting and conference hotels across all brands.
Promoting international expansion, The Accor and meetago® partnership aims to make booking and managing conferences, events and business meetings faster, more global and more efficient for hotels and event organisers. It will make meeting demand from corporate customers easier and will promote the continued international expansion of the meeting business of both partners.
Sabine Toplak, vice president sales, Central Europe for AccorHotels, said: “Through the strategic partnership with meetago, we are responding to growing demand from our corporate customers and we will be making our offer available centrally via one platform in the future. We also provide more comprehensive and efficient services with a higher level of digitalisation to the conference industry.”
Udo Lülsdorf, ceo and founder of meetago, explained: “We are very pleased to be expanding our collaboration with Accor, which will further advance our global growth. We want to use innovative ideas to provide an excellent user experience.”
meetago’s innovative online meeting tool – innovative solutions for business events based on state-of-the-art cloud technology – guarantees conference planners a secure booking process. The meeting solution provider also offers individual solutions for event and participant management, from small meetings to large business events. With more than one million trade visitors per year, meetago is one of the most visited and used booking platforms on the European event markets.