Kuala Lumpur forms ‘alliance’ amid calls for convention bureau

The Kuala Lumpur Convention Centre (KLCC) has persuaded local businesses to form an alliance aimed at promoting the city’s meetings and business events offer. The initiative comes as KLCC managers repeated calls for a city convention bureau. Until now enquiries have been handled at national level, through the Malaysian Convention and Events Bureau.

The KLCC Business Events Alliance (KLCC BEA), which includes the KLCC,  hotels, conference organisers, and a shopping mall, will act as a ‘single point of contact’ for meeting planners.Its aim is to spur further collaboration to promote the city as a business events destination. Angeline van den Broecke, KLCC director of sales & marketing, said: “We have to continually work harder and find more innovative ways to promote the Kuala Lumpur business events proposition in the absence of a city convention bureau. A city convention bureau would tremendously enhance our capabilities to increase our competitiveness to attract more international events to Kuala Lumpur and to get more visibility for the city. This is becoming more pertinent as more venues and exhibition facilities are launched in the city. A city convention bureau would be the cherry on the cake.”

KLCC general manager, Alan Pryor, said the private-sector alliance would provide a ‘seamless and single point of first contact for event organisers’.

“The KLCC BEA allows us to market the fully-integrated city centre offering and create an all-inclusive proposition for meetings and events from a venue, planner, accommodation and entertainment perspective,” he said. “This initiative is to stimulate more collaborations and is the right time for us to package the KLCC precinct in a dynamic way to attract more international and regional events to the city, and grow Kuala Lumpur and Malaysia’s business events footprint.”

He added: “Focused on providing a value proposition that will help drive lead generation and conversion, the partners of the alliance have come together to offer a specific set of benefits to Meeting Planners and Event Organisers. We have developed a Benefits Programme which will provide customised value adds from each of the alliance partners.”

The KLCC BEA partners include the Grand Hyatt Kuala Lumpur, Impiana KLCC Hotel, Mandarin Oriental Hotel Kuala Lumpur, the Marini’s Group, MCI Malaysia, Suria KLCC Shopping Mall and Traders Hotel Kuala Lumpur.